I think there's definitely a need for a 'smarter' TV guide/website/app that
can work across the streaming platforms to curate suggested viewing based on
minimal input. A quarterly roundup of new programs, comparable to those new
season special issues of TVG or EW (back when it wasn't an overblown
aggregator), might be good value added as well. It would be a lot more useful
than the occasional pieces on what's leaving "insert streamer here" this month.
My guess as to why this hasn't been done yet is that the necessary information
on streamer offerings is difficult to aggregate and navigate, either by way of
the code or the tendency of streamers to keep most viewing information in house.
I think the issue with TV ad delivery also affects network offerings, though it
may be more keenly felt with streaming. I've been catching up on the Simpsons
in advance of tomorrow's season premiere, and there are at least half a dozen
Fox shows that were advertised from the 21-22 season that I had no idea even
existed.
David
On Saturday, September 24, 2022 at 07:53:34 PM PDT, PGage
<[email protected]> wrote:
As you say, a lot of the ads for streaming are for the service itself, perhaps
highlighting a few top shows. But there are a lot of good to very good shows on
streamers that are almost word of mouth. It took me almost a year for AppleTV+
*Severance to register on my radar, which I loved and would easily have shown
up on even a minimal profile if my preferences.
On Sat, 24 Sep 2022 at 7:10 PM 'David Bruggeman' via TVorNotTV
<[email protected]> wrote:
I think breaking through the clutter has been an issue since at least the time
Mad Men became a thing, but it's definitely harder. This is just my anecdotal
experience, but I see a lot more ads for streamers and streaming-only programs
online. I do see some on TV, but it's mostly Hulu promoting its sports
offerings, or the streamer being advertised is the one linked to the channel
I'm watching.
The multiplication of viewing options has made the magic number for what makes
a 'hit' show much smaller. Yes, a hit show on broadcast TV will pull in a lot
more than one on a cable channel or a streamer. But prestige TV needs big buzz
more than big numbers. I think this will remain the case, as the consolidation
of streamers doesn't automatically mean it will be easier to find programs, or
that the search mechanisms will be effective in pushing viewers to other shows
they would stay with.
David
On Saturday, September 24, 2022 at 11:18:32 AM PDT, Tom Wolper
<[email protected]> wrote:
I missed Mad Men in its original run and recently started watching it on
Freevee. I’m amazed by the writing and the intricacies of the plot. If he can
bring that level of show to Roku that would be fantastic.
On the other hand, I don’t know how any series can break through the clutter
anymore. Every so often I browse through my streaming platforms and there are
dozens of new shows and they don’t look appealing.
On Fri, Sep 23, 2022 at 1:05 PM Mark Jeffries <[email protected]> wrote:
Charlie Collier, the former AMC exec who masterminded that channel's entry into
prestige TV and has been CEO of Fox Entertainment for the last four years,
picking up the slack after Murdoch sold 20th-Century Fox to Disney and
cementing at least part-ownership of the bulk of Fox's programming (not to
mention greenlighting "The Masked Singer"), is leaving Fox for a similar
position at the streaming stick maker, who is trying to be a player in
programming:
https://www.thewrap.com/charlie-collier-fox-entertainment-exit-roku-media-president/?utm_source=newsletter&utm_medium=email&utm_campaign=breaking_news_7018671
Collier's late dad Chet was the long-time head of Westinghouse Broadcasting's
syndication operation, hiring a kid named Roger Ailes to work on "The Mike
Douglas Show" and after retirement from Group W acting as a consultant and
eminence grise to Ailes at America's Talking and Fox News.
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