sorry to intrude but i am hosting a free DAB station over the med and iwas wondering if there where any "such" radio ads? as i will soon team up with a couple of local (fm) radios in malta and transmit from the maltese islands as far as sicily and libya so where can i get the work/ideas and then i could modify them into local language? asmall isda ofa very outdated (server had crashed "short circut from a power surge on the island") is www.linuxmalta.tk or malta loco team On Mon, Dec 15, 2008 at 4:04 AM, Bret Fledderjohn <freelancer...@gmail.com>wrote:
> I'm sorry, I'm kinda doing a stream of consciousness thing here, and I'm > top posting more than I should... :-) > > What type of audience is it? We need to know that in order to craft a > message that will appeal to them. If they are tech saavy, obviously, the > script will need to be a much different message than if they are not. Also > if they are generally familar with OSS and Linux that is another very > different message. > > The problem we have with on-air radio stations in the states is that they > are struggling to make money right now, so that stations of any significant > listenerships are not willing to do much free with non-profits (plus you > have to be a registered non-profit entity to qualify anyway). The best way > to get good rates is to ask for midnight to midnight non-dayparted spots. > Frequently you can get them for next to nothing, unfortunately most of your > ads run in the overnight time slots when there are very few listeners. > > This would be a good one to try to tie in Canonical's marketing department, > especially since they may want to give some kind of script approval (or > suggestions!) before these ads run, because of the trademarks. Is Gerry > Carr still in charge of marketing over there? We should perhaps email him > to see what his thoughts are. If you like, I will be more than happy to > contact him. If you want to, his email is gerry.c...@canonical.com > > 2008/12/14 Christopher Swift <chris.r.sw...@googlemail.com> > >> Absolutely! Ubuntu podcasters already have the skills for the job. Of >> course if/when we get the ad written up, I think that we should make a post >> in our locale mailing lists, for example Ubuntu-UK, with copies of a >> transcript and seperate mp3/ogg files that can be combined to make the final >> piece, allowing room for translations or indeed accent differences with the >> US. And then hopefully, it'll be a viral ad on many people's internet and >> even local radio stations. I intend on contacting one and see if in my area >> they have lower rates for non-profit radio adverts and then hold a >> fund-raiser for my local Linux user group to cover it. > > > Podcasters could be great for this. They have the tools and the interest > to make great sounding spots. As far as on-air, expect to spend some money > if you want these to run in prime time (6am - 7pm). On the bright side, > most radio stations will write and produce the ad for no extra charge (at > least here in the US). > > >> But before we get carried away, I'm going to spend this week working on >> drafts and I would be eternally grateful if you have an idea and post it >> even if your email just contains the words "I'm a PC, I'm a Mac". No, I am >> not intending for it to be in that style but if you said that I'd get the >> picture asap. I'll be posting for some volunteer jobs if anyone's interested >> however. > > > I really think we need to see the demographics before we start putting > together the message. > > >> >> Thanks for reading, >> Christopher Swift <chris.r.sw...@gmail.com> >> >> On Sun, Dec 14, 2008 at 11:27 PM, Chris Rowson < >> christopherrow...@gmail.com> wrote: >> >>> >>> >>> On Sun, Dec 14, 2008 at 11:19 PM, Christopher Swift < >>> chris.r.sw...@googlemail.com> wrote: >>> >>>> I've spoken to the station owner, they have two servers on which they >>>> broadcast the radio on. They've said as Ubuntu is a non-profit organisation >>>> they have no problem advertising it for free and we can have any length >>>> advertisement slot. I'm now in the progress of explaining Ubuntu and OSS. I >>>> need to contact another person to get the demographics but they have said >>>> that there are roughly 500 people always tuned in with of course peaks at >>>> certain times of the night and day. >>>> >>> > Can they rotate different messages and can they position them in different > time slots? Will they fit them, where ever they can, or will they commit to > certain hours... And what kind of frequency can we get? If this is one > message, one time, it really isn't going to accomplish very much. The human > brain has become so desensitized to ads that you have to hit the listener at > least three times for them to retain the message. > > > >> >>>> By the thanks for your interest Bret, I obviously won't be able to do >>>> this alone, I'm a student of science and not of media :P >>>> >>>> On Sun, Dec 14, 2008 at 10:35 PM, Bret Fledderjohn < >>>> freelancer...@gmail.com> wrote: >>>> >>>>> What are we looking at, a :10 second, :30 second, or :60 second spot >>>>> (commercial)? Also, it is only a one spot, one time deal? It's going to >>>>> be hard to generate a large response off one ad, especially on a small >>>>> station like that. I'd be interested in the listener habits (How long >>>>> they >>>>> spend listening, and when) and demographics (age, sex, other stats, >>>>> employement, etc). If this is an on-air station, they should have some >>>>> Arbitron numbers (ratings) which can shed some light on that info. >>>>> >>>>> I don't know if there is any radio ads floating around (although I >>>>> doubt it), I'd be willing to help out. I've worked in radio advertising >>>>> for >>>>> about 4 years (selling), but I have written several spots as well. >>>>> >>>>> Regardless, I'd love to hear how this turns out! >>>>> >>>>> Bret >>>>> >>>>> >>>>> 2008/12/14 Christopher Swift <chris.r.sw...@googlemail.com> >>>>> >>>>>> Hello, I am searching for some advice on radio advertising for >>>>>> Ubuntu-Marketing. I have found out that I can get a free radio slot on a >>>>>> community radio station so I am trying to make the most of it. The >>>>>> community >>>>>> has roughly 48,000 members and I'd hope that 10% listen to the radio >>>>>> daily >>>>>> so that gives me room for about 4800 to listen to the adverts. I am >>>>>> searching for a pre-composed radio advert for Ubuntu; if this is not >>>>>> possible or simply doesn't exist yet then I am willing to try and >>>>>> co-ordinate an attempt to setup a recording myself. >>>>>> >>>>>> If you are able to help out, whether it be with an existing advert or >>>>>> perhaps with voiceovers or help with the radio advert script or even >>>>>> sound >>>>>> editting I'd be fully greatful. Hopefully if it gets done, we can >>>>>> release it >>>>>> under the GPL 2 licence or other for other Ubuntu users to freely use on >>>>>> their respective sites/stations. >>>>>> >>>>>> If you have any ideas, please mail them back to me (and the rest of >>>>>> the list). No matter how silly it sounds ;-). I hope that we can set off >>>>>> and >>>>>> really make this work. >>>>>> >>>>>> I look forward to hearing from you, >>>>>> >>>>>> Christopher Swift <chris.r.sw...@gmail.com> >>>>>> >>>>> >>> >>> Have you thought about approaching any Ubuntu podcasters? >>> >>> Chris >>> >>> >> >> -- >> ubuntu-marketing mailing list >> ubuntu-marketing@lists.ubuntu.com >> Modify settings or unsubscribe at: >> https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing >> >> > > > -- > - Bret > > -- > ubuntu-marketing mailing list > ubuntu-marketing@lists.ubuntu.com > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > >
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