That's exactly what I think, a lot more paraphrased I think we have a lot of
individual efforts we should channel in a meaningful way and that's exactly
what you and I want to do.

So let's do it.

Let's create a guideline for marketing. Let's give them a place to gather
and in the process a tool to contact them all at once too.
What do you think?

2010/8/9 Martin Owens <docto...@gmail.com>

> Hey Lisandro,
>
> I don't think it's just that we haven't volunteers, I think that' the
> wrong way to look at the problem. We do actually have lots of people
> doing lots of different things.
>
> The key is that they're rarely talking to each other about what their
> doing.
>
> The other people, people in LoCo groups and other communities. They
> don't have a way to express what they need out of marketing either.
>
> Who knew there was a facebook group? Well I could have guessed there
> was, but did I know it was being run by someone enthusiastic who was
> even on this list?
>
> Fact is that a global strategy would need an authority like Canonical
> that we just don't have. I'm concerned Canonical don't want to do
> marketing, not even social media. If they did they'd have a little more
> structure and a lot less vague sentiment.
>
> I know Mark talks about word of mouth and such, but it's concerning that
> what those mouths are mainly wording are inaccuracies and undefinable
> characteristics about software which is made in ways most of the brains
> attached those mouths don't really understand.
>
> If we want a solid marketing push, it's going to need to be the
> community which does it and it's probably going to need us agreeing on a
> set of sentiments. We might not be able to get everything branded the
> same or worded exactly, but we shouldn't be still discussing the wording
> of "Free and Open Source" and the misuse of the "Linux" brand to
> describe an operating system.
>
> These are solved marketing problems. And yet, so many people aren't
> listening to Randall Ross and myself about the importance of coherence
> and not letting our own baggage clutter up our external communications
> to the wider public.
>
> Perhaps we should have a "Marketing Pledge" and some sort of location
> where we can discuss non-solved communication problems and list the ones
> that are already very solved. It would basically fall down to each
> person to abide by and structure their communication in the ways
> documented then get each loco leader on board and work our way out of
> the hole from there. Just throwing that out there, I've put no extra
> thought into it other than that.
>
> Martin,
>
> On Mon, 2010-08-09 at 01:03 -0300, Lisandro Vaccaro wrote:
> > I think it can be done, a coordinated approach I mean, the problem is
> > that people tend to believe that you can just post an idea and
> > somebody will quickly come and make it real. It doesn't work like
> > that, while this is a community projects are born of individual
> > initiative, then later people will aid and the project will become a
> > conjunct effort but it won't take out if somebody doesn't walk the
> > first steps. Right now we have a lot of ideas but without volunteers
> > those ideas will never see the light.
> >
> > I'm encouraging people to contact Ubuntu sympathizers working in news
> > sites and social networks across the net so that we can build a
> > database.
> >
>
>


-- 
Lisandro H. Vaccaro
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