Take a look at the mCoC (marketing code of conduct) <https://wiki.ubuntu.com/marketing/guidelines>and all the stuff around it. It's the first approach to a real mk campaign. It does need polishing or restructuring and maybe even giving it some different use but we have advanced a lot since when the line "spread Ubuntu" summarized the whole marketing campaign.
There are goals mapped out for the Ubuntu marketing community and a main gateway to all the marketing and advocacy teams, artwork and guides for people working on marketing. It's also designed to help everyone to get in touch. If we give it the final push it might set the basis for the marketing campaign. What do you all think? 2010/8/8 C. F. Howlett <seattlec...@gmail.com> > Andy: > > I have to agree with much of your analysis and I've certainly had > similar experiences. > > I've found some good to extraordinary pieces in the spreadubuntu site, > but as far as a coordinated marketing approach? I don't see much of > that happening. It's quite disappointing as I really do appreciate the > Ubuntu product. Grass roots is all well and good, but I would hope that > with a product as mature and developed as 10.04+ appears to be, more > concrete, coordinated campaigns would be launched. > > Date: Thu, 05 Aug 2010 15:22:58 -0400 > From: Andy Watson <watson...@gmail.com> > Subject: Re: [ubuntu-marketing] This List Still alive? > To: ubuntu-marketing@lists.ubuntu.com > Message-ID: <4c5b0f92.4060...@gmail.com> > Content-Type: text/plain; charset=ISO-8859-1 > > Hello, > > I am new here but I thought I would give my two cents on the > matter of > marketing Ubuntu. > > >From my experience, people (around here at least) want their > computer to > run Facebook flawlessly and look pretty. As much as I like > Ubuntu, > it is by no means pretty. Even compared to Windows. > > Security? Not many 'average users' care about security. On paper > they do > but in the 'wild' they don't. They want it to be easy and quick. > Security tends to add additional time to the user experience. > I'm not > saying this is bad. > > Free? People are used to paying hundreds of dollars (or > pirating) their > operating system so when a free one is introduced, it is > automatically > much worse. > > This is all well known I'm sure but everything I read about > Ubuntu and > GNU/Linux in general, it's all about being more secure and free. > No one > cares. This hasn't worked for the past 10+ years and it will > continue > not to work. > > Support. Oh support. None of my family or friends use forums, > know what > IRC is or have any inkling to contribute. We can't expect people > to go > to IRC to figure out their problems. They can now get official > tech > support which is awesome for everyone involved. This needs to be > pushed > more. > > There are two majour problems (in my opinion) with Ubuntu being > accepted > by the general population. Schools and computer sales/service > stores. > > No school in Ontario (that I know of) use GNU/Linux in any part > of the > education system. If we're looking for a greater market share > within the > next 5-10 years, we're going to have to focus on the schools. > Children > will most likely use Windows or MacOS in their homes and with > using > Windows in school, they know nothing else. If they were to learn > more > about GNU/Linux in school (even how easy or comparable to > Windows it > is), they might be more inclined to purchase a Ubuntu machine > when they > go off to college/university or enter the work force. No > education = no > knowledge. > > Computer sales/service stores. If you walk into a tech repair > shop > around here and ask "Do you deal with Ubuntu here?", they would > reply > with something along the lines of "Ahh no, but there's a > doctor's office > next door if you need it checked out". I worked at a 'computer > consultants' business for a while in high school years ago and > no other > employee had even heard of GNU/Linux. How is this possible? > Seriously? > > So, back to marketing... > > I have just recently checked out the marketing material > available for > Ubuntu and I was greatly disappointed. Most of it is years old. > We need > to develop more marketing material that everyone could use. > > We need 'people of authority' (paid employees, etc) from the > Ubuntu > community to go to the school boards and other institutions to > introduce > Ubuntu as they tend not to take a couple guys off the street too > seriously. Are there any 'official' reports on how much a school > could > save each year by going open source? > > Is there a fund that people can donate for the purpose of > marketing? I > would certain donate. The product could be the best thing since > sliced > bread but if no one knows about it, what good is it? The fund > could be > used for getting billboards in huge cities around the world, ads > in > magazines, a blimp, whatever. > > A central ad campaign would probably be good as well. I know > there were > attempts at a copy of the Apple commercials (or at least that's > what I > remember) but I never heard anything more about it. > > The store should also probably offer more products and maybe > attempt to > sell them to large retail chains to resell. The computer bags, > shirts, > mice, mouse pads... I would buy them from a Walmart or whatever > store > around here. That might be a little difficult though considering > Walmart > dropped Ubuntu (they did didn't they?). > > Sorry about this long winded, unorganized email. I am sadly not > a writer. > > Andy Watson > Hamilton, Ontario > Canada > > > > > > > -- > ubuntu-marketing mailing list > ubuntu-marketing@lists.ubuntu.com > Modify settings or unsubscribe at: > https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing > -- Lisandro H. Vaccaro
-- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
