On Sun, 31 Jan 2010 14:30:51 -0000, Michael Douglas <meh...@mehall.co.cc>  
wrote:

> Using new thread, but replying to Liam:
>
> Negative reinforcement is much more effective than positive, ask any
> number of companies, or politicians/election campaigners. Do it right,
> so that you seem to have respect for your opponent, but make yourself
> seem better, and it's very popular (See: Mac vs. PC ads)
>
If done right.  If done wrong you end up looking a right prat.


-- 
Steve

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