Are you certain that this works this easily on most Android devices?
From my little testing, this didn't seem to work reliably. I had to use
an app like tAttachApkInstaller (specifically designed to install apk's
sent by email), but even that didn't seem to work reliably or easily on
the half-dozen phones I tried at Verizon.
If you send the apk as an email attachment, clicking the link in the
email will install the app provided the customer reads the email on
their Android device.
There are many other ways too, but they usually involved an Android
file manager. Dropbox is another easy, direct way to install but not
all your customers may have that.
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