Richard Miller wrote:

The question I have (not owning an Android device myself), is if we post
an apk at our web site, will the average Android owner be able to
install it?

Not by default. As with the Amazon app store and other non-Google outlets, the user will have to turn on the checkbox in Settings->Applications to let them install apps from third-party sites.

While some find it enjoyable to perpetuate the meme that Android is a haven for malware, once you read past the headlines you'll find that actual infections are very small relative to their majority audience, and more importantly most infections have come from downloads outside of Google Play.

Obviously this hasn't been a problem for Amazon, but with all due respect I'm guessing your web site isn't as popular as Amazon.com, and therefore less trusted.

The savviest users will think twice before downloading an app from your site, and some of those who would download it may not know how to unlock their device to allow it to install.

Why not just put it in Google Play?

--
 Richard Gaskin
 Fourth World
 LiveCode training and consulting: http://www.fourthworld.com
 Webzine for LiveCode developers: http://www.LiveCodeJournal.com
 LiveCode Journal blog: http://LiveCodejournal.com/blog.irv

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