It's funny to read the replies in regards to the "advertisement" on apples 
page. Steven knows exactly what he's doing, and getting the internet to spin in 
tune with his demands is as easy as posting a slightly warped "factsheet" about 
how it's not at all about power, or making a loser out of someone.

And all that just by saying "We do not want anyone to have power over 
developers", happily dropping the "anyone else" and "over OUR developers" under 
the table. 

Of course cross platform tools increase the lag of uptake on new technology, 
and they always look awkward (yes, Rev does look awkward on all platforms). But 
then, they allow developers to produce one product, and get it to customers on 
several platforms, nice examples for that are quicktime, itunes or safari. In 
the end, vanilla C++ is cross platform too. 

So who is losing when one platform forbids cross platform developers? Not the 
platform, as long as it has some monopoly heft. Steven has been on the wrong 
end of that weapon quite a few times, so he'll know when to wield it 
effectively, as well as how bad the press can get, if the weapons bang is heard 
too loud.
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