No, I think we're pretty much on the same page bill.

In fact I think you've clarified the point.

I should say that diversity is the key.  Even though youtube doesn't
for example deliver loyal audiences it does provide for the visibility
to attract loyal audiences.  Neither one end of the spectrum or the
other is good. Reaching a diverse audience is good, because you need
to be visible enough for your core audience to find you.

In the same way sex sells.  If that's all you have in this space
you've got sh*t.  Why... because increasingly a host is going to have
to have a more and more shrewd personality... be more of a geek. Have
more knowlege of the subject matter.

This is not a knock at all, but when Amanda started working at
rocketboom she new nothing about online culture. She was however a
quick learner. She didn't have much street cred though, nor did she
need it.  Veronica on the other hand has tremendously geeky interests
and cred. She's not just a pretty face.

This is the trend... more cred, more shrewdness, more substance, more
passion for the subject matter. Ultimately that will rule out over the
whole pretty face routine.

I mean, look at Leo Laporte. ;)

But that's another tangent... the tech curmudgeon, the non-threatening
host that makes everything safe for all the non-geeks... but that's a
whole nother' email.

It goes with the maturity of the space.

I didn't finish that last email the way i had intended either.

Sex is definitely not everything in this space, but of course a little
sexiness never hurt anyone's numbers.

-Mike


On 11/12/07, Bill Cammack <[EMAIL PROTECTED]> wrote:
> --- In videoblogging@yahoogroups.com, "Mike Meiser"
> <[EMAIL PROTECTED]> wrote:
> >
> > And don't listen to Daniel McVicar. :)
> >
> > Sorry daniel.  Sex sells is B.S.   If you want a genuine audience...
> > an audience of makers, participators and creators... like maholo
> > fundamentally needs to survive... you're downplay the overt sexiness
> > of Veronica, and up-play her obvious street cred.  Veronica should go
> > all out and be the geek and gaming girl she was born to be... not put
> > on the tight fitting shirt and dumb herself down.
>
> I agree, and disagree. :)
>
> First of all, *obviously* sex sells.  It always has, and it always
> will.  In LIFE.  Not just in video blogs. :)
>
> Maybe we should make a list of the 'top' video blogs with female leads
> and the 'top' video blogs with male leads.....
>
> The part where I agree with you is that you need for the chick to have
> a personality, AND either be able to come up with cool dialogue
> herself or have the ability to deliver what the ghost-writers make up
> for her.
>
> Dan's not saying for anyone to "act like a bimbo" or "dumb anything
> down".  The fact remains that if you remove chicks as the hosts on
> your shows, your views are going to plummet.
>
> In an ideal world, you can put anyone that looks like anything in
> front of a camera and have people tune in on a regular basis.  Until
> then, attractive women will always be more in demand and receive more
> attention than unattractive women or guys in general.
>
> Please feel free to prove me wrong. :)  If you can, I'll admit that
> you've changed my mind, publicly, in this same forum where I'm making
> these assertions. :D
>
> --
> Bill Cammack
> http://CammackMediaGroup.com
>
>
>
> > This is much like the youtube issue earlier.  Youtube courts a lot of
> > non-genuine traffic... people there for the crowd and spectacle...
> > people who leave assinine comments and wouldn't watch your show if it
> > wasn't the most popular video of the day.
> >
> > This is VERY often seen amongst many top youtube people. 500,000 hits
> > on one video 11,000 on the next.
> >
> > In the racing world you're only as good as your last race... in the
> > youtube world your only really as big as your least viewed video. That
> > is more reflective of your real audience.
> >
> > In order for maholo to survive it must tap into that culture of
> > creators, makers, participators... communicators.
> >
> > -Mike
> >
> > On 11/12/07, danielmcvicar <[EMAIL PROTECTED]> wrote:
> > > Hi Jason
> > > Your view level is pretty good, your show looks very good.
> > >
> > > If you want more views, put it across the board on multiple
> servers and hosts.  You'd be
> > > surprised at how many you can get at Daily Motion.
> > >
> > > You may also experiment with short sweet and sexy promos.   Across
> the board.
> > >
> > > Sex is what attracts attention the most, the hook is something
> that you have an instinct
> > > for.
> > >
> > > Then, as a daily show, you are a service, liek Rocketboom, more
> than a brand like French
> > > Maid TV.  Your audience will find a certain comfort in watching
> the videos daily.
> > >
> > > What I enjoyed with The Late Nite Mash experiment was a surprise
> to me...coming from
> > > audience counting media.  It was the collaboration that I found
> online and in the
> > > community.
> > >
> > > All the best with your show.
> > >
> > > Daniel
> > >
> > > --- In videoblogging@yahoogroups.com, "Jason McCabe Calacanis"
> <jason@> wrote:
> > > >
> > > > We launched Mahalo Daily with Veronica Belmont last week as some of
> > > > you might know. You can find the show at http://daily.mahalo.com and
> > > > on iTunes. We're hosting it at Blip.Tv (for now) but considering
> some
> > > > other options since folks have been pinging us.
> > > >
> > > > I'm looking for some advice on what we can do--other than make the
> > > > best show we can--to grow the view to 100k+ a day quickly.
> > > >
> > > > We did over 120k views in the first week (about 12-37k views for
> each
> > > > of the first four shows) which is much more than I thought we would.
> > > > We've got our iTunes page running and we're syndicating the
> videos to
> > > > YouTube and Facebook. We've also started a Facebook, Ning,
> Flickr, and
> > > > Twitter groups/accounts to compliment the program. They are getting
> > > > nice pickup.
> > > >
> > > > On a business level, I'm wondering if there is anyone out there who
> > > > can bring in 100-250k views a day for show, perhaps in exchange for
> > > > exclusive hosting rights/advertising rights or something (i.e.
> Yahoo,
> > > > AOL, YouTube, etc).
> > > >
> > > > Anyone have an distribution tips?
> > > > Has anyone done deals like this?
> > > >
> > > > Mahalo for any help...
> > > >
> > > > best J
> > > >
> > > > i blogged about this here:
> > > >
> http://www.calacanis.com/2007/11/11/congrats-to-tyler-and-veronica-on-an-
> > > amazing-first-week-for-mahalo/
> > > >
> > >
> > >
> > >
> > >
> > >
> > > Yahoo! Groups Links
> > >
> > >
> > >
> > >
> >
>
>
>
>
>
> Yahoo! Groups Links
>
>
>
>

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