As usual, Mr. Taylor, you bring up the proper questions. Who in this space deals with Boomer women? Nobody. Yet.
We Boomer chicks got time and money and talent ripe for pickin'. Automakers begin to get *that point. Katie Couric and "The View" type hosts don't suck me and my generation in. What will? Not tits, that's for sure :) My point about tits is that audiences have to evolve (thanks for using the word, Meiser) in order to appreciate how vulnerable they are to manipulation based on the breast and get beyond it. Getting beyond the animal impulse is a good thing and will set you free. Unfortunately, being free is devalued these days. I envision a Boomer community based around teaching / learning / sharing all the creative digital tools of the trade (audio / video) whereby the Boomers can get their strut on creatively and support one another in the process. Using tits to sell is like shooting fish in a barrel; where's the challenge in it? Off to work. Jan On 11/13/07, Jeffrey Taylor <[EMAIL PROTECTED]> wrote: > > Saying sex sells is only a small part of a longstanding and more > comprehensive theory in advertising that creating a somewhat realistic > aspirational arrival point for an audience is what sells. This is why we > have women presenting on many of these shows that are good looking, but > more > within reach for male audiences than a runway model would be. The idea > that > these male viewers have somewhat of a "chance" keeps eyes on the screen, > or > at least encourages the eyes to return to the screen. When looking across > the advertising spectrum and into more general interest brands that run > across demographics, you see that this theory has manifested in more > diverse > ways than the proliferation of sexuality. There's nothing overtly or > covertly sexual in Apple's marketing of the iPod, for example, but there > is > something overtly sexy about how an iPod is marketed. > > I personally think it's a bit silly to keep repeating the > girl-tells-us-about-tech model over and over, lazily avoiding the > development of new audiences. I'd love to get some research on this, but I > hypothesize that these types of shows (Webb Alert, Geekbrief, etc. > Rocketboom is a bit different because there's more of a hipster demo > going > on there) are being watched by the same slowly-growing crowd. > > I am looking forward to seeing who's going to be brave enough to throw > away > or at least expand on the girl-on-a-screen model when it comes to tech > reporting on the web, creating a larger market than the present niche by > providing aspirational arrival points for more than just males, primarily > 18-25, maybe 35. These shows have mastered a niche, but have are not > bringing other niches to the table as building blocks to a larger and more > general audience. Entities that appeal to women, especially young women, > and > the heavy-spending and freetime-rich baby boomers as they retire at > increasing rates will do the best. Repeating the same model just because > it's been successful before will not do that. > > And for Jason I get your response and agree with much of what you say. > But > I think you also get that creating a context in which achieving what you > outlined in your response can live by explain exactly what you did in > response to me is very important, albeit easily forgotten tedious at > times. > > > > On 13/11/2007, danielmcvicar <[EMAIL PROTECTED]> wrote: > > > > > > Hi Mike > > I was flip, but sex is what does sell, in advertising, etc. > > However, once it is sold, what are you bringign. Not just sex, but a > > service. You must > > give some nutrition with dessert, and once you bring people into the > > community, listen, > > get involved, and ultimately lead. > > > > This is a good discussion > > D > > --- In videoblogging@yahoogroups.com <videoblogging%40yahoogroups.com>, > > "Mike Meiser" <[EMAIL PROTECTED]> wrote: > > > > > > And don't listen to Daniel McVicar. :) > > > > > > Sorry daniel. Sex sells is B.S. If you want a genuine audience... > > > an audience of makers, participators and creators... like maholo > > > fundamentally needs to survive... you're downplay the overt sexiness > > > of Veronica, and up-play her obvious street cred. Veronica should go > > > all out and be the geek and gaming girl she was born to be... not put > > > on the tight fitting shirt and dumb herself down. > > > > > > This is much like the youtube issue earlier. Youtube courts a lot of > > > non-genuine traffic... people there for the crowd and spectacle... > > > people who leave assinine comments and wouldn't watch your show if it > > > wasn't the most popular video of the day. > > > > > > This is VERY often seen amongst many top youtube people. 500,000 hits > > > on one video 11,000 on the next. > > > > > > In the racing world you're only as good as your last race... in the > > > youtube world your only really as big as your least viewed video. That > > > is more reflective of your real audience. > > > > > > In order for maholo to survive it must tap into that culture of > > > creators, makers, participators... communicators. > > > > > > -Mike > > > > > > On 11/12/07, danielmcvicar <[EMAIL PROTECTED]> wrote: > > > > Hi Jason > > > > Your view level is pretty good, your show looks very good. > > > > > > > > If you want more views, put it across the board on multiple servers > > and hosts. You'd > > be > > > > surprised at how many you can get at Daily Motion. > > > > > > > > You may also experiment with short sweet and sexy promos. Across the > > board. > > > > > > > > Sex is what attracts attention the most, the hook is something that > > you have an > > instinct > > > > for. > > > > > > > > Then, as a daily show, you are a service, liek Rocketboom, more than > a > > brand like > > French > > > > Maid TV. Your audience will find a certain comfort in watching the > > videos daily. > > > > > > > > What I enjoyed with The Late Nite Mash experiment was a surprise to > > me...coming > > from > > > > audience counting media. It was the collaboration that I found > online > > and in the > > > > community. > > > > > > > > All the best with your show. > > > > > > > > Daniel > > > > > > > > --- In videoblogging@yahoogroups.com<videoblogging%40yahoogroups.com>, > > "Jason McCabe Calacanis" <jason@> wrote: > > > > > > > > > > We launched Mahalo Daily with Veronica Belmont last week as some > of > > > > > you might know. You can find the show at http://daily.mahalo.comand > > > > > on iTunes. We're hosting it at Blip.Tv (for now) but considering > > some > > > > > other options since folks have been pinging us. > > > > > > > > > > I'm looking for some advice on what we can do--other than make the > > > > > best show we can--to grow the view to 100k+ a day quickly. > > > > > > > > > > We did over 120k views in the first week (about 12-37k views for > > each > > > > > of the first four shows) which is much more than I thought we > would. > > > > > We've got our iTunes page running and we're syndicating the videos > > to > > > > > YouTube and Facebook. We've also started a Facebook, Ning, Flickr, > > and > > > > > Twitter groups/accounts to compliment the program. They are > getting > > > > > nice pickup. > > > > > > > > > > On a business level, I'm wondering if there is anyone out there > who > > > > > can bring in 100-250k views a day for show, perhaps in exchange > for > > > > > exclusive hosting rights/advertising rights or something (i.e. > > Yahoo, > > > > > AOL, YouTube, etc). > > > > > > > > > > Anyone have an distribution tips? > > > > > Has anyone done deals like this? > > > > > > > > > > Mahalo for any help... > > > > > > > > > > best J > > > > > > > > > > i blogged about this here: > > > > > > > > http://www.calacanis.com/2007/11/11/congrats-to-tyler-and-veronica-on-an- > > > > amazing-first-week-for-mahalo/ > > > > > > > > > > > > > > > > > > > > > > > > > > > > > Yahoo! Groups Links > > > > > > > > > > > > > > > > > > > > > > > > > > > > > -- > Jeffrey Taylor > Mobile: +33625497654 > Fax: +33177722734 > Skype: thejeffreytaylor > Googlechat/Jabber: [EMAIL PROTECTED] > http://twitter.com/jeffreytaylor > > > [Non-text portions of this message have been removed] > > > > > Yahoo! Groups Links > > > > -- The Faux Press - better than real http://feeds.feedburner.com/diaryofafauxjournalist - RSS http://fauxpress.blogspot.com http://wburg.tv aim=janofsound air=862.571.5334 skype=janmclaughlin [Non-text portions of this message have been removed] Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/videoblogging/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/videoblogging/join (Yahoo! 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