My eyes automatically block out google's "sponsored links" in searches, in the same way they do ads, and I suspect any "sponsored" you tube video will also be brain-filtered. It seems like a natural response and I would think most people end up doing this - so I'm not sure spending any effort on winning a "sponsored" video auction will prove worthwhile unless its an overtly selling-something (like a pasta maker/espresso machine hybrid or something) video. But maybe it's just me. I know if I search for something in google, a few minutes later I can tell you the first few hits that came up, but I can't tell you any of the stuff that was in that "sponsored" section.
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