From the POV of a producer/distributor, I'd don't think its
unreasonable at all to expect an institution to pay a much higher
price than an individual. For me, the cost of the physical DVD is next
to nothing - I'm selling the intellectual content that's encoded on
the disk. If a home viewer buys a DVD, my expectation is that s/he
will view it once or twice. On the other hand, if a school or library
buys it, the potential use is exponential.
I've tried tiered pricing, with the institutional price set at about
3x that of the home viewing version. Despite Terms of Use statements,
disclaimers, etc. everyone opts for the "home viewing" option. If I'm
not willing or able to enforce the policy, I don't have any choice but
to offer single-tier only pricing.
Rich Hawksworth
Media Rich Learning
On Jan 3, 2011, at 2:49 PM, ghand...@library.berkeley.edu wrote:
Some distributors charge higher prices to institutions because...well,
because they feel they can get the $$$ out of them.
Rich Hawksworth
Media Rich Learning
rhawkswo...@mediarichlearning.com
My Website: www.mediarichlearning.com
Call Me: 773-909-7142 | Fax Me: 773-913-6151
Skype: mediarichlearning | Source Connect: mediarich
VIDEOLIB is intended to encourage the broad and lively discussion of issues
relating to the selection, evaluation, acquisition,bibliographic control,
preservation, and use of current and evolving video formats in libraries and
related institutions. It is hoped that the list will serve as an effective
working tool for video librarians, as well as a channel of communication
between libraries,educational institutions, and video producers and
distributors.
