It might not be lost on publishers and distributors that their model for marketing is vastly different than that for journals. There are jobbers for many journals and magazines that aggregate demand and supply and are able to enforce price models.
The two models are similar in another way - there is always someone who has never tested the waters or talked to knowledgeable people that decide to enter the market expecting to make great inroads. Unfortunately both are relatively mature markets where breaking in without some forethought is a direct route to the dustbin. -- Norman Howden, Ph.D. Assistant Dean, Educational Resources El Centro College 214-860-2176 nor...@dcccd.edu Please visit our website at: http://www.elcentrocollege.edu/library/ "It may plausibly be urged that the shape of a culture - its mores, evaluations, family organizations, eating habits, living patterns, pedagogical methods, institutions, forms of government, and so forth - arise from the economic necessities of its technology." - Heinlein, 1940 >>> On 2/26/2013 at 1:49 PM, in message <0b9cf92d08678b44a5a916e179efe4ec02214030b...@mailcms1.ad.uiwtx.edu>, "Moshiri, Farhad" <mosh...@uiwtx.edu> wrote: > I'm with Susan on this and I, too advocate a FTE-based pricing by video > publishers and distributors. I also want to mention that we have to recognize > that audiovisual materials are not on top priority in any academic > institution. AV is always behind databases of journal articles and books at > least in majority of disciplines. So any time a library is trying to manage > its budget, the AV is usually the loser. Video publishers should take this > into consideration that we do not have a gold mine. We are trying our best, > as Susan says, to provide as much as we can to our faculty and students with > what we get from our library managers at the end of the line after databases, > books, e-books, etc. > > Farhad Moshiri > Audiovisual Librarian > University of the Incarnate Word > San Antonio, Texas > > From: videolib-boun...@lists.berkeley.edu > [mailto:videolib-boun...@lists.berkeley.edu] On Behalf Of Susan Albrecht > Sent: Tuesday, February 26, 2013 1:29 PM > To: videolib@lists.berkeley.edu > Subject: Re: [Videolib] A Distributor's Response > > Okay, okay, if you insist, Anthony. ;) > > A couple of points I'm trying to make: > > > 1) VERY little is offered in print-only format any longer in the journal > world. Our periodicals mgr. said that the American Institute of Physics > does, for instance, offer 6 tiers for their print + online titles. And for > those journals we are likely to still get in print only - popular titles such > as Rolling Stone or Time - we pay the same rate as an individual would. As > you already noted, once we get into online access, there is typically all > manner of tiering or pricing based upon FTE. > > > > 2) The other point for me is the issue of limited budget. I get that a > large university is purchasing films for a tremendous number of faculty and > students. However, consider this, please. You know how Choice creates it's > "Outstanding Academic Titles" each year, which are those books it feels are > essential and should be in all or most academic libraries? While there is no > such list for films, there ARE a couple of similar-idea lists - ALA's Notable > Videos and Video Librarian's Best of the Year list. Let's say these are > similar to Choice's Outstanding Title book list in that they contain items > most libraries really ought to own. Let's say there are 30 titles between > the two lists. Let's say, as you are suggesting one ought to do in an > academic library, we purchase them at the institutional/educational rate, > even when they're available from the retail market at home use level. I > think it's fair to say that institutional-level documentaries average $250 a > pop, no? So 30 titles X $250 for the films that pretty much any academic > library will want to own in order to have a solid base collection = $7,500. > > My point is this: for a university the size of USC or Northwestern or > Columbia or NYU, $7,500 is likely a drop in the bucket in order to have that > base upon which to build. For a small liberal arts college the size of > Wabash or Kenyon or Davidson or Bowdoin (I'm going through my daughter's > most-wanted list right now), that $7,500 is likely a LARGE percentage of the > annual budget. Just buying that base of core titles that all libraries ought > to have now means there's a lot of stuff I have to pass up. *If,* however, > I can buy half of those 30 DVDs at home use level through Amazon, because > they're there and because we likely don't need PPR, I will now have to spend > (15 X $250) + (15 X $25) = $4,125. I've now freed up $3,375, which will go a > long way out of my $12K-$15K annual budget to buy additional documentaries, > popular features, etc. > > Does it not make sense why I advocate for an FTE-based or > type-of-academic-institution-based pricing mechanism? > > Susan at Wabash > > From: > videolib-boun...@lists.berkeley.edu<mailto:videolib-bounces@lists.berkeley. > edu> [mailto:videolib-boun...@lists.berkeley.edu] On Behalf Of Anthony > Anderson > Sent: Tuesday, February 26, 2013 1:25 PM > To: videolib@lists.berkeley.edu<mailto:videolib@lists.berkeley.edu> > Subject: Re: [Videolib] A Distributor's Response > > Susan! You're absolutely right about the price differentials that many > vendors make for > databases (and some journals) on the size of the institutions. I was > speaking more > about what academic institutions pay for paper journal subscriptions. > > And please don't shut up! :-) This is a good conversation. > > Best, > Anthony > > > > ________________________________ > This email and any files transmitted with it may be confidential or contain > privileged information and are intended solely for the use of the individual > or entity to which they are addressed. If you are not the intended recipient, > please be advised that you have received this email in error and that any > use, dissemination, forwarding, printing, or copying of this email and any > attachments is strictly prohibited. If you have received this email in error, > please immediately delete the email and any attachments from your system and > notify the sender. Any other use of this e-mail is prohibited. Thank you for > your compliance. VIDEOLIB is intended to encourage the broad and lively discussion of issues relating to the selection, evaluation, acquisition,bibliographic control, preservation, and use of current and evolving video formats in libraries and related institutions. It is hoped that the list will serve as an effective working tool for video librarians, as well as a channel of communication between libraries,educational institutions, and video producers and distributors.
