I love it! Go into the Harvey Norman up in Joondalup and the staff try to talk you out of getting an iPod (go a Creative instead. Whoohoo!). Even all the iPod advertsing shelves in the store are filled with Creative players :-) Big iPod banner right above a case filled with Creative rubbish!
And they have the hide to whinge about iPod stock levels! Aren't you glad they don't sell Macs...... Seeya Rod!