+1 to Branko again. ( mailist should have a comment voting system :D )
On Tue, Oct 26, 2010 at 8:50 PM, Branko Vukelic <bg.bra...@gmail.com> wrote: > Please don't even try to imagine a graphic designer that would turn > abstract ideas like Stability and Ease of use into a useful graphic. > That's impossible. In reality, it's the reverse. You have a memorable > image that you can associate with the qualities you discover in a > product. And only then does the image 'obtain' those qualities. > > Does a 3-pointed star represents German high-precision engineering, > and luxury? I doubt that. Yet, Benz is using that shape. And people > have come to associate those qualities with exactly the kind of > 3-pointed star Benz uses, and no other. You can put just any kind of > 3-pointed star on your car and expect it to look well-made and > comfortable. It only works if it's the Mercedes-Benz 3-pointed star. > > When Arch Linux community had it's logo design contest, we run into > this very problem: discussion about the qualities that a logo should > represent. And, of course, you can't find those qualities in the logo > that's currently being used unless you've associated them with the > image yourself. But the discussion dragged on for days, and the whole > community was divided in a flame war. There were even some > 'professionals' who claimed a logo really can speak 1000 words. That's > so far from truth. You'd really have to draw a painting of a logo to > pull that off. > > So, what are the notable exceptions to the above? Concrete imagery. In > other words, mascots. And only those mascots that have some root in > the culture. Lions, Tigers, Crane, Frogs, etc. Those animals have > traditionally lots of characteristics associated with them. So using > such images definitely can tell a story. What about that ship? Well, > it's a 50-50 bet. > > To some it may speak, to others it may not. And here's a good test of > this. How many of you had the following ideas when seeing that ship: > > * Ability to carry a huge amount of load: scalability > * A graceful voyage across a vast ocean: stability > * Took a lot of manpower to build: great community > > How many of you got those ideas upon seeing it? I suspect most had > other thoughts. I seriously doubt there is a unified and universal > graphical language that you can use reliably to relay abstract > messages. IOW: Graphic design still hasn't got it's HTTP. ;) > > So, before this turns into a pointless discussions, let's just stop > wasting time on abstract ideas. Stability, Speed, Scalability, et al. > those are for the product itself to achieve, not the logo. Logo can be > colorful, sharp, cute, dull, crap... Let's focus on what the logo CAN > be, please. > > On Tue, Oct 26, 2010 at 6:36 PM, mwolfe02 > <michael.joseph.wo...@gmail.com> wrote: > > Excellent points. > > > > On Oct 26, 12:04 pm, Anthony <abasta...@gmail.com> wrote: > >> Also: > >> 3. Easy (to learn and use) > >> 4. Open/welcoming/friendly/helpful (this refers to the community) > >> 5. Active development (i.e., constantly being enhanced and improved) > >> > >> As for the logo, I'm sure opinions will differ on all-text vs. image > >> logos (and will probably depend a lot on the particular design), but > >> I'm not sure a highly literal physical object image (e.g., boat, > >> train, animal, etc.) will work that well for web2py. Those kinds of > >> images certainly make sense when they represent something directly in > >> the brand name (e.g., Ruby on Rails has a ruby with rails; Turbogears > >> has a gear; Flask has a flask), but can be confusing otherwise. That's > >> not to say we shouldn't have an image, but if we do, something more > >> abstract may work better (e.g., like the old logo). > >> > >> Anthony > >> > >> On Oct 26, 11:27 am, mwolfe02 <michael.joseph.wo...@gmail.com> wrote: > >> > >> > >> > >> > >> > >> > >> > >> > I really like the idea of a bold, simple image to represent the > >> > framework. I'm just not convinced a ship is the right image. > >> > >> > Maybe it would be more helpful to the few good logo designers on this > >> > list (of which Branko is certainly one), for us to propose different > >> > images. I'll list what I feel (personally) are the strengths of the > >> > framework that an image would ideally represent: > >> > >> > 1a. Speed (of development) > >> > 1b. Security > >> > 2. Reliability/Stability (ie, promise of backwards > >> > compatibility...the one thing that *truly* distinguishes web2py from > >> > other frameworks; most others don't even try) > >> > >> > Some quick image ideas off the top of my head (that may or may not be > >> > practical as logos): > >> > - 'bullet' train > >> > - sailfish > >> > - catamaran sailboat (a bit more modern-looking/faster than Branko's > >> > original ship design; though I'd imagine less logo-friendly) > >> > - hummingbird > >> > - chain (close-up of two or three individual links) > >> > - hawk > >> > - lion > >> > - gazelle > >> > >> > Please note that I've left off spiders and snakes. I think they would > >> > add less than nothing to web2py's brand identity. > >> > -Mike > >> > >> > On Oct 26, 9:56 am, Anthony <abasta...@gmail.com> wrote: > >> > >> > > What do people think about including "Enterprise Web Framework" tag > >> > > line in the logo? I've noticed that in quite a number of public > >> > > discussions of web2py (e.g., on Reddit), the term "Enterprise" is > both > >> > > misunderstood and mocked. That doesn't mean we should stop using it, > >> > > but I wonder if we want to emphasize it by including it right in the > >> > > logo (maybe at least consider a logo that could work with our > without > >> > > the tag line included). > >> > >> > > Anyway, this all-text logo by Branko is very nice. I like it better > >> > > than the ship logo. For me, although the ship logo is aesthetically > >> > > appealing, both the ship and the font give it sort of an > old-fashioned > >> > > feeling (i.e., rather than modern and cutting-edge). Also, I don't > >> > > quite get the meaning of the ship -- how does it relate to the > web2py > >> > > brand identity? > >> > >> > > Anthony > >> > >> > > On Oct 26, 6:49 am, Branko Vukelic <bg.bra...@gmail.com> wrote: > >> > >> > > > On Tue, Oct 26, 2010 at 2:00 AM, mdipierro < > mdipie...@cs.depaul.edu> wrote: > >> > > > > I have no strong opinion one way or another. > >> > >> > > > How about this one? > >> > >> > > > -- > >> > > > Branko Vukelić > >> > >> > > > bg.bra...@gmail.com > >> > > > stu...@brankovukelic.com > >> > >> > > > Check out my blog:http://www.brankovukelic.com/ > >> > > > Check out my portfolio:http://www.flickr.com/photos/foxbunny/ > >> > > > Registered Linux user #438078 (http://counter.li.org/) > >> > > > I hang out on identi.ca:http://identi.ca/foxbunny > >> > >> > > > Gimp Brushmakers Guildhttp://bit.ly/gbg-group > >> > >> > > > web2py_lettering.png > >> > > > 116KViewDownload- Hide quoted text - > >> > >> > - Show quoted text - > > > > -- > Branko Vukelić > > bg.bra...@gmail.com > stu...@brankovukelic.com > > Check out my blog: http://www.brankovukelic.com/ > Check out my portfolio: http://www.flickr.com/photos/foxbunny/ > Registered Linux user #438078 (http://counter.li.org/) > I hang out on identi.ca: http://identi.ca/foxbunny > > Gimp Brushmakers Guild > http://bit.ly/gbg-group >