Hoi,
* The global brand will make it even easier to forget who we are at the
Foundation. This is exactly what is to be prevented. The existing bias is
already too big.
* Not necessarily sure but it is inevitable because you say that is who we
are.
When we are to do better in our mission, we should be subject driven not
article driven.
Thanks but no thanks,
GerardM
On Tue, 9 Apr 2019 at 18:17, Joseph Seddon <jsed...@wikimedia.org> wrote:
> From what I know:
> * The global brand won't stop Wikidata being Wikidata.
> * Wikimedia Russia won't necessarily become Wikipedia Russia
>
> Seddon
>
> On Tue, Apr 9, 2019 at 4:56 PM Galder Gonzalez Larrañaga <
> galder...@hotmail.com> wrote:
>
> > Think of Wikipedia Russia convincing Russian government that they are not
> > really Wikipedia Russia.
> > ________________________________
> > From: Wikimedia-l <wikimedia-l-boun...@lists.wikimedia.org> on behalf of
> > Benjamin Ikuta <benjaminik...@gmail.com>
> > Sent: Tuesday, April 9, 2019 4:21 PM
> > To: Wikimedia Mailing List
> > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
> >
> >
> >
> > What real life problems would there be?
> >
> >
> >
> > On Apr 9, 2019, at 6:11 AM, Galder Gonzalez Larrañaga <
> > galder...@hotmail.com> wrote:
> >
> > > The idea of rebranding Wikimedia to Wikipedia will create FAR more
> > problems than it solves, specially in places where identifying ourselves
> > with Wikipedia could create real life problems to affiliates. Let's think
> > on making our product better, because is not a brand problem, is an
> > obsolescence problem what we have.
> > > ________________________________
> > > From: Wikimedia-l <wikimedia-l-boun...@lists.wikimedia.org> on behalf
> > of Gerard Meijssen <gerard.meijs...@gmail.com>
> > > Sent: Tuesday, April 9, 2019 12:36 PM
> > > To: Wikimedia Mailing List
> > > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030
> goals
> > >
> > > Hoi,
> > > The problem is that Wikipedia has an article bound interest. Our aim is
> > to
> > > share in the sum of all knowledge and it is about subjects. In addition
> > to
> > > this the approach and `the lessons learned` in effect are used as a
> > > template on how `other` Wikipedias are to function. This bias hinder,
> > even
> > > prevent other possible approaches.
> > >
> > > Using Wikipedia to define what Wikimedia does, enforces existing bias
> and
> > > hinders our mission.
> > > Thanks,
> > > GerardM
> > >
> > > On Tue, 9 Apr 2019 at 11:25, James Salsman <jsals...@gmail.com> wrote:
> > >
> > >> Hi Elena,
> > >>
> > >> If by "branding project" you mean replacing references to Wikimedia
> > >> with Wikipedia, that is fine with me.
> > >>
> > >> Best regards,
> > >> Jim
> > >>
> > >> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <elap...@wikimedia.org>
> > wrote:
> > >>>
> > >>> Hi all,
> > >>>
> > >>> Thanks to those of you who have participated in the branding project
> > >>> community consultation so far. We’ve received a lot of helpful
> feedback
> > >> via
> > >>> email, on-wiki, and in small meetings with affiliate group members
> and
> > >>> individual contributors.
> > >>>
> > >>> I posted this invitation to the project talk page last week [1], but
> > >> wanted
> > >>> to send a reminder here that we will be hosting a video conference
> > >> session
> > >>> to give people a chance to see the presentation, ask questions and
> > >> provide
> > >>> feedback.
> > >>>
> > >>> When? This Thursday, April 11th from 16:00-17:00 UTC.
> > >>>
> > >>> Where? https://bluejeans.com/540134391/browser, or call in using
> your
> > >>> closest local number [2] and enter meeting ID 540 134 391#.
> > >>>
> > >>> If you’d like to see the presentation but cannot attend, that is no
> > >>> problem—we will be posting a recording to Commons and putting the
> link
> > on
> > >>> the talk page afterwards.
> > >>>
> > >>>
> > >>> Thanks,
> > >>>
> > >>> Elena
> > >>>
> > >>> [1]
> > >>>
> > >>
> >
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
> > >>>
> > >>>
> > >>> [2] https://www.bluejeans.com/premium-numbers
> > >>>
> > >>>
> > >>> --
> > >>> Elena Lappen
> > >>> Community Relations Specialist
> > >>> Wikimedia Foundation
> > >>>
> > >>>
> > >>>
> > >>>
> > >>> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <zmcc...@wikimedia.org>
> > >> wrote:
> > >>>
> > >>>> :: Apologies for cross-posting to multiple mailing lists. We want to
> > >> ensure
> > >>>> we spread the word about this opportunity to as many people as
> > >> possible. ::
> > >>>>
> > >>>> Hi all,
> > >>>>
> > >>>> We are writing today to invite you to be a part of a community
> review
> > >> on
> > >>>> Wikimedia brand research and strategy.
> > >>>>
> > >>>> Recently, the Wikimedia Foundation set out to better understand how
> > the
> > >>>> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted
> to
> > >> get
> > >>>> a sense of the general visibility of our different projects, and
> > >> evaluate
> > >>>> public support of our mission to spread free knowledge.
> > >>>>
> > >>>> We launched a global brand study to research these questions, as
> part
> > >> of
> > >>>> our planning toward our 2030 strategic goals.[2] The study was
> > >> commissioned
> > >>>> by the Board, carried out by the brand consultancy Wolff Olins, and
> > >>>> directed by the Foundation’s Communications team.[3][4] It collected
> > >>>> perspectives from the internet users of seven countries (India,
> China,
> > >>>> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects
> and
> > >>>> values.
> > >>>>
> > >>>> The study revealed some interesting trends:
> > >>>>
> > >>>> - Awareness of Wikipedia is above 80% in Western Europe and North
> > >> America.
> > >>>>
> > >>>> - Awareness of Wikipedia averages above 40% in emerging markets,[5]
> > >> and is
> > >>>> fast growing.
> > >>>>
> > >>>> - There is awareness of other projects, but was significantly lower.
> > >> For
> > >>>> example, awareness of Wikisource was at 30%, Wiktionary at 25%,
> > >> Wikidata at
> > >>>> 20%, and Wikivoyage at 8%.
> > >>>>
> > >>>> - There was significant confusion around the name Wikimedia.
> > >> Respondents
> > >>>> reported they had either not heard of it, or extrapolated its
> > >> relationship
> > >>>> to Wikipedia.
> > >>>>
> > >>>> - In spite of lack of awareness about Wikimedia, respondents showed
> a
> > >> high
> > >>>> level of support for our mission.
> > >>>>
> > >>>> Following from these research insights, the Wolff Olins team also
> made
> > >> a
> > >>>> strategic suggestion to refine the Wikimedia brand system.[6] The
> > >>>> suggestions include:
> > >>>>
> > >>>> - Use Wikipedia as the central movement brand rather than Wikimedia.
> > >>>>
> > >>>> - Provide clearer connections to the Movement projects from
> Wikipedia
> > >> to
> > >>>> drive increased awareness, usage and contributions to smaller
> > projects.
> > >>>>
> > >>>> - Retain Wikimedia project names, with the exception of Wikimedia
> > >> Commons
> > >>>> which is recommended to be shortened to Wikicommons to be consistent
> > >> with
> > >>>> other projects.
> > >>>>
> > >>>> - Explore new naming conventions for the Foundation and affiliate
> > >> groups
> > >>>> that use Wikipedia rather than Wikimedia.
> > >>>>
> > >>>> - Consider expository taglines and other naming conventions to
> > >> reassert the
> > >>>> connections between projects (e.g. “______ - A Wikipedia project”).
> > >>>>
> > >>>> This is not a new idea.[7][8]
> > >>>>
> > >>>> By definition, Wikimedia brands are shared among the communities who
> > >> give
> > >>>> them meaning. So in considering this change, the Wikimedia
> Foundation
> > >> is
> > >>>> collecting feedback from across our communities. Our goal is to
> speak
> > >> with
> > >>>> more than 80% of affiliates and as many individual contributors as
> > >> possible
> > >>>> before May 2019, when we will offer the Board of Trustees a summary
> of
> > >>>> community response.
> > >>>>
> > >>>> We invite you to look at a project summary [9], the brand research
> > >> [10],
> > >>>> and the brand strategy suggestion [11] Wolff Olins prepared working
> > >> with
> > >>>> us.
> > >>>>
> > >>>> For feedback, please add comments on the Community Review talk page
> > >> [12] or
> > >>>> email brandproj...@wikimedia.org with direct feedback. You can also
> > >> use
> > >>>> either of these channels to request to join a group meeting.
> > >>>>
> > >>>> We know this is big topic and we’re excited to hear from you!
> > >>>>
> > >>>>
> > >>>> - Zack McCune and the Wikimedia Foundation Communications department
> > >>>>
> > >>>>
> > >>>> [1]
> > >>>>
> > >>>>
> > >>
> >
> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
> > >>>>
> > >>>> [2]
> > >> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> > >>>>
> > >>>> [3] https://www.wolffolins.com/
> > >>>>
> > >>>> [4] https://meta.wikimedia.org/wiki/Communications
> > >>>>
> > >>>> [5]
> > >>>>
> > >>>>
> > >>
> >
> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
> > >>>>
> > >>>> [6]
> > >>>>
> > >>>>
> > >>
> >
> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> > >>>>
> > >>>> [7]
> > >>>>
> > >>
> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
> > >>>>
> > >>>> [8]
> > >>>>
> > >>>>
> > >>
> >
> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> > >>>>
> > >>>> [9]
> > >>>>
> > >>>>
> > >>
> >
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
> > >>>>
> > >>>> [10]
> > >>>>
> > >>>>
> > >>
> >
> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
> > >>>>
> > >>>> [11]
> > >>>>
> > >>>>
> > >>
> >
> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
> > >>>>
> > >>>> [12]
> > >>>>
> > >>>>
> > >>
> >
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
> > >>>>
> > >>>>
> > >>>>
> > >>>> --
> > >>>>
> > >>>> Zack McCune (he/him)
> > >>>>
> > >>>> Senior Global Brand Manager
> > >>>>
> > >>>> Wikimedia Foundation <https://wikimediafoundation.org/>
> > >>>> _______________________________________________
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>
> --
> Seddon
>
> *Community and Audience Engagement Associate*
> *Advancement (Fundraising), Wikimedia Foundation*
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