Have I missed something, or this discussion is nowhere to be seen at any of
the Village Pumps of the Portuguese Wikipedia?
Also, is there any point in discussing this onwiki, as it was in Commons by
part of the community[1], if apparently there is not any following by the
people in charge of this process?

Why is this being planned to be presented before the BoT, without any
meaningful discussion of such a dramatic change at the projects where it
will have its impact?

Regards,
Paulo

[1] -
https://commons.wikimedia.org/wiki/Commons:Village_pump/Archive/2019/03#WMF_proposal_would_rename_%22Wikimedia_Commons%22_to_%22Wikicommons%22

Elena Lappen <elap...@wikimedia.org> escreveu no dia terça, 9/04/2019 à(s)
09:58:

> Hi all,
>
> Thanks to those of you who have participated in the branding project
> community consultation so far. We’ve received a lot of helpful feedback via
> email, on-wiki, and in small meetings with affiliate group members and
> individual contributors.
>
> I posted this invitation to the project talk page last week [1], but wanted
> to send a reminder here that we will be hosting a video conference session
> to give people a chance to see the presentation, ask questions and provide
> feedback.
>
> When? This Thursday, April 11th from 16:00-17:00 UTC.
>
> Where? https://bluejeans.com/540134391/browser, or call in using your
> closest local number [2] and enter meeting ID 540 134 391#.
>
> If you’d like to see the presentation but cannot attend, that is no
> problem—we will be posting a recording to Commons and putting the link on
> the talk page afterwards.
>
>
> Thanks,
>
> Elena
>
> [1]
>
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
>
>
> [2] https://www.bluejeans.com/premium-numbers
>
>
> --
> Elena Lappen
> Community Relations Specialist
> Wikimedia Foundation
>
>
>
>
> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <zmcc...@wikimedia.org> wrote:
>
> > :: Apologies for cross-posting to multiple mailing lists. We want to
> ensure
> > we spread the word about this opportunity to as many people as possible.
> ::
> >
> > Hi all,
> >
> > We are writing today to invite you to be a part of a community review on
> > Wikimedia brand research and strategy.
> >
> > Recently, the Wikimedia Foundation set out to better understand how the
> > world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
> get
> > a sense of the general visibility of our different projects, and evaluate
> > public support of our mission to spread free knowledge.
> >
> > We launched a global brand study to research these questions, as part of
> > our planning toward our 2030 strategic goals.[2] The study was
> commissioned
> > by the Board, carried out by the brand consultancy Wolff Olins, and
> > directed by the Foundation’s Communications team.[3][4] It collected
> > perspectives from the internet users of seven countries (India, China,
> > Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> > values.
> >
> > The study revealed some interesting trends:
> >
> > - Awareness of Wikipedia is above 80% in Western Europe and North
> America.
> >
> > - Awareness of Wikipedia averages above 40% in emerging markets,[5] and
> is
> > fast growing.
> >
> > - There is awareness of other projects, but was significantly lower. For
> > example, awareness of Wikisource was at 30%, Wiktionary at 25%, Wikidata
> at
> > 20%, and Wikivoyage at 8%.
> >
> > - There was significant confusion around the name Wikimedia. Respondents
> > reported they had either not heard of it, or extrapolated its
> relationship
> > to Wikipedia.
> >
> > - In spite of lack of awareness about Wikimedia, respondents showed a
> high
> > level of support for our mission.
> >
> > Following from these research insights, the Wolff Olins team also made a
> > strategic suggestion to refine the Wikimedia brand system.[6] The
> > suggestions include:
> >
> > - Use Wikipedia as the central movement brand rather than Wikimedia.
> >
> > - Provide clearer connections to the Movement projects from Wikipedia to
> > drive increased awareness, usage and contributions to smaller projects.
> >
> > - Retain Wikimedia project names, with the exception of Wikimedia Commons
> > which is recommended to be shortened to Wikicommons to be consistent with
> > other projects.
> >
> > - Explore new naming conventions for the Foundation and affiliate groups
> > that use Wikipedia rather than Wikimedia.
> >
> > - Consider expository taglines and other naming conventions to reassert
> the
> > connections between projects (e.g. “______ - A Wikipedia project”).
> >
> > This is not a new idea.[7][8]
> >
> > By definition, Wikimedia brands are shared among the communities who give
> > them meaning. So in considering this change, the Wikimedia Foundation is
> > collecting feedback from across our communities. Our goal is to speak
> with
> > more than 80% of affiliates and as many individual contributors as
> possible
> > before May 2019, when we will offer the Board of Trustees a summary of
> > community response.
> >
> > We invite you to look at a project summary [9], the brand research [10],
> > and the brand strategy suggestion [11] Wolff Olins prepared working with
> > us.
> >
> > For feedback, please add comments on the Community Review talk page [12]
> or
> > email brandproj...@wikimedia.org with direct feedback. You can also use
> > either of these channels to request to join a group meeting.
> >
> > We know this is big topic and we’re excited to hear from you!
> >
> >
> > - Zack McCune and the Wikimedia Foundation Communications department
> >
> >
> > [1]
> >
> >
> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
> >
> > [2] https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> >
> > [3] https://www.wolffolins.com/
> >
> > [4] https://meta.wikimedia.org/wiki/Communications
> >
> > [5]
> >
> >
> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
> >
> > [6]
> >
> >
> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> >
> > [7]
> > https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
> >
> > [8]
> >
> >
> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> >
> > [9]
> >
> >
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
> >
> > [10]
> >
> >
> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
> >
> > [11]
> >
> >
> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
> >
> > [12]
> >
> >
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
> >
> >
> >
> > --
> >
> > Zack McCune (he/him)
> >
> > Senior Global Brand Manager
> >
> > Wikimedia Foundation <https://wikimediafoundation.org/>
> > _______________________________________________
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