Or you work on a call-back tech support basis. ;)
We changed to that model almost 8 years ago and it was the best thing we
ever did. No hold times for customers, less tech support personnel,
better tech support when they do call back (because they can review the
notes about the call BEFORE calling the customer).
Travis
Microserv
Tom DeReggi wrote:
I did the same thing, until the client base realized that the same guy
answered the phone regardless of whether they were calling the
priority or non-priority line.
Somethings only work after a company scales to a certain number of
employees.
Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
----- Original Message ----- From: "Sam Tetherow" <[EMAIL PROTECTED]>
To: "WISPA General List" <[email protected]>
Sent: Tuesday, June 12, 2007 6:35 PM
Subject: Re: [WISPA] Pricing
Someone talked about this at ISPCON in Santa Clara. Their phone
system actually asked the user which service they had and queued the
calls appropriately. Higher end service got priority on all calls.
He used it as an upselling point.
Sam Tetherow
Sandhills Wireless
Tom DeReggi wrote:
I agree that branding product levels is one good approach. However
I'd liek to bring up there is a big diffeerence between Marriot and
an ISP.
With Marriot, you can touch, see, and feel the difference between
the product brands. Whether the budget hotel has smelly carpet and
the high end hotel has fancy chandaliers and hottubs, or
efficiencies with kitchens, etc.
With Wireless its very difficult for the end iser to see the
difference, and the ISP to prove the difference, or for that matter
truly build a network that can deliver the mulitple services
differenciated. In other words its both a technical problem and a
perception problem, for the ISP.
I'm aware of one company who specifically stayed out of the DSL
replacement business because they had evidense that getting into it
was lowering the value of their high ARPU service, because there
really was no way for them to differenciate it. They actually
started a completely different company to go after the low end
business, to protect the value of thier name for the high ARPU
business company.
Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
----- Original Message ----- From: "Peter R." <[EMAIL PROTECTED]>
To: "WISPA General List" <[email protected]>
Sent: Tuesday, June 12, 2007 12:52 PM
Subject: Re: [WISPA] Pricing
You could create 2 brands like Toyota and Lexus.
One is a decent car but the other is a luxury.
The difference between a Camary and a Lexus 200 was about $5000.
Same basic car.
Let's look at Marriott. These are its brands:
Marriott Hotels & Resorts
JW Marriott Hotels & Resorts
Renaissance Hotels & Resorts
Courtyard by Marriott
Residence Inn by Marriott
Fairfield Inn by Marriott
Marriott Conference Centers
TownePlace Suites by Marriott
SpringHill Suites by Marriott
Marriott Vacation Club International
Horizons by Marriott
The Ritz-Carlton Hotel Company, L.L.C.
The Ritz-Carlton Club
Marriott ExecuStay
Marriott Executive Apartments
Grand Residences by Marriott
Everyone is branded with an exact thought in your head for who it
targets and what you get.
It's all in the marketing. Lots of ways to package your services to
meet different strata of a region.
Regards,
Peter Radizeski
RAD-INFO, Inc.
813-963-5884
Mark Nash wrote:
This is interesting, and something I've been giving alot of
thought to. My market is mostly rural, residential, mom & pop
shops, etc. Providing inexpensive access will get me more
customers but as we all know, our APs only have so much capacity
so how do you get as much revenue as you can out of each and every
one of them? If you go exclusive then you grow slower but your
revenue per user goes up, making your AP more valuable.
Anyone got comments on providing a mixture, perhaps even with
different quality APs at a single site?
Mark Nash
UnwiredOnline
350 Holly Street
Junction City, OR 97448
http://www.uwol.net
541-998-5555
541-998-5599 fax
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