Agree that both FB and Google are required. I also understand their different place in the funnel.
My question should have been more explicit. So... How does FB compare to other methods of advertising from an ROI stand point? What about time of ad spend to lead generation for the different advertising channels? ----- Charles Wu <cwu...@gmail.com> wrote: > Apples vs Oranges > > On a high level: > > Facebook creates demand (top of funnel) as it is a more contextually driven > native experience (think stumbling into relevant offers as you scroll > through your news feed) > > Google captures demand (middle of funnel), as it is based off of some > derivative of search > > There's a lot more too this if you want to dive into the nitty gritty... > > On Jan 19, 2017 7:30 PM, "Mark Steckel" <m...@fix.net> wrote: > > > > > How does Facebook advertising compare to Google Ad Words and other forms > > of advertising? > > > > > > > > ----- Gino Villarini <g...@aeronetpr.com> wrote: > > > Facebook is the best advertising you can buy if executed correctly! We > > have relied exclusively on it for the last 18 months… > > > > > > Need to take care of: > > > > > > Correct message > > > Good images/art > > > Good targeting > > > Timing > > > Offer > > > > > > From: <wireless-boun...@wispa.org<mailto:wireless-boun...@wispa.org>> > > on behalf of David Funderburk <df...@globalvision.net<mailto: > > df...@globalvision.net>> > > > Organization: GlobalVision > > > > > > > > > > > > Gino Villarini > > > > > > > > > President > > > Metro Office Park #18 Suite 304 Guaynabo, Puerto Rico 00968 > > > > > > [cid:aeronet-logo_310cfc3e-6691-4f69-bd49-b37b834b9238.png] > > > > > > Reply-To: WISPA General List <wireless@wispa.org<mailto:wir > > el...@wispa.org>> > > > Date: Thursday, January 19, 2017 at 11:03 AM > > > To: WISPA General List <wireless@wispa.org<mailto:wireless@wispa.org>> > > > Subject: [WISPA] Facebook ads > > > > > > > > > If you are or know of a WISP/ISP who has successfully used Facebook ads, > > would you please send me some links to it? We are going to give it a try > > but wanted to see what others have done in our industry. > > > > > > Thanks > > > > > > David Funderburk > > > GlobalVision > > > 864-569-0703 > > > > _______________________________________________ > > Wireless mailing list > > Wireless@wispa.org > > http://lists.wispa.org/mailman/listinfo/wireless > > _______________________________________________ Wireless mailing list Wireless@wispa.org http://lists.wispa.org/mailman/listinfo/wireless
