And remember that Charles is tipping all this while sipping champagne wearing 
flip flops at the Palms Hotel Penthouse Suite …

From: <[email protected]<mailto:[email protected]>> on behalf 
of Charles Wu <[email protected]<mailto:[email protected]>>



Gino Villarini


President
Metro Office Park #18 Suite 304 Guaynabo, Puerto Rico 00968

[cid:aeronet-logo_310cfc3e-6691-4f69-bd49-b37b834b9238.png]

Reply-To: WISPA General List <[email protected]<mailto:[email protected]>>
Date: Thursday, January 19, 2017 at 9:43 PM
To: WISPA General List <[email protected]<mailto:[email protected]>>
Subject: Re: [WISPA] Facebook ads

Apples vs Oranges

On a high level:

Facebook creates demand (top of funnel) as it is a more contextually driven 
native experience (think stumbling into relevant offers as you scroll through 
your news feed)

Google captures demand (middle of funnel), as it is based off of some 
derivative of search

There's a lot more too this if you want to dive into the nitty gritty...

On Jan 19, 2017 7:30 PM, "Mark Steckel" <[email protected]<mailto:[email protected]>> 
wrote:

How does Facebook advertising compare to Google Ad Words and other forms of 
advertising?



----- Gino Villarini <[email protected]<mailto:[email protected]>> wrote:
> Facebook is the best advertising you can buy if executed correctly! We have 
> relied exclusively on it for the last 18 months…
>
> Need to take care of:
>
> Correct message
> Good images/art
> Good targeting
> Timing
> Offer
>
> From: 
> <[email protected]<mailto:[email protected]><mailto:[email protected]<mailto:[email protected]>>>
>  on behalf of David Funderburk 
> <[email protected]<mailto:[email protected]><mailto:[email protected]<mailto:[email protected]>>>
> Organization: GlobalVision
>
>
>
> Gino Villarini
>
>
> President
> Metro Office Park #18 Suite 304 Guaynabo, Puerto Rico 00968
>
> [cid:aeronet-logo_310cfc3e-6691-4f69-bd49-b37b834b9238.png]
>
> Reply-To: WISPA General List 
> <[email protected]<mailto:[email protected]><mailto:[email protected]<mailto:[email protected]>>>
> Date: Thursday, January 19, 2017 at 11:03 AM
> To: WISPA General List 
> <[email protected]<mailto:[email protected]><mailto:[email protected]<mailto:[email protected]>>>
> Subject: [WISPA] Facebook ads
>
>
> If you are or know of a WISP/ISP who has successfully used Facebook ads, 
> would you please send me some links to it? We are going to give it a try but 
> wanted to see what others have done in our industry.
>
> Thanks
>
> David Funderburk
> GlobalVision
> 864-569-0703<tel:864-569-0703>

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