No quick answer Mark. For instance two ads we have in two different counties and terrain is somewhat different, we have got thousands of views (over 10k), 200+ click throughs to website which results in request for service. One are is hitting about 90% doable with signal, while second area is about 50%. So you have to look at two separate things. One how many click throughs you are getting (along with impressions/displays) and then look at each territory to determine success rate of signalling to homes.
Cost is reasonable as long as your ad gets those hits. Not everyone has ads that get hits. If your do not, then you need to find someone to help with ad copy for Facebook/Twitter/etc. I am lucky, I have a guy who does this on the side for long time and is really good. On Fri, Jan 20, 2017 at 2:46 PM, Mark Steckel <m...@fix.net> wrote: > What is is conversion rate for each? (Clicks req for one new paying > customer.) > > ----- Clay Stewart <cstew...@stewartcomputerservices.com> wrote: > > FB .10 cost per click > > GO 1-3 cost per click > > > > Our experience anyhow. But we do both. > > > > Anyone do Twitter? > > > > On Thu, Jan 19, 2017 at 9:39 PM, Mark Steckel <m...@fix.net> wrote: > > > > > Agree that both FB and Google are required. > > > > > > I also understand their different place in the funnel. > > > > > > My question should have been more explicit. So... > > > > > > How does FB compare to other methods of advertising from an ROI stand > > > point? > > > What about time of ad spend to lead generation for the different > > > advertising channels? > > > > > > > > > > > > ----- Charles Wu <cwu...@gmail.com> wrote: > > > > Apples vs Oranges > > > > > > > > On a high level: > > > > > > > > Facebook creates demand (top of funnel) as it is a more contextually > > > driven > > > > native experience (think stumbling into relevant offers as you scroll > > > > through your news feed) > > > > > > > > Google captures demand (middle of funnel), as it is based off of some > > > > derivative of search > > > > > > > > There's a lot more too this if you want to dive into the nitty > gritty... > > > > > > > > On Jan 19, 2017 7:30 PM, "Mark Steckel" <m...@fix.net> wrote: > > > > > > > > > > > > > > How does Facebook advertising compare to Google Ad Words and other > > > forms > > > > > of advertising? > > > > > > > > > > > > > > > > > > > > ----- Gino Villarini <g...@aeronetpr.com> wrote: > > > > > > Facebook is the best advertising you can buy if executed > correctly! > > > We > > > > > have relied exclusively on it for the last 18 months… > > > > > > > > > > > > Need to take care of: > > > > > > > > > > > > Correct message > > > > > > Good images/art > > > > > > Good targeting > > > > > > Timing > > > > > > Offer > > > > > > > > > > > > From: <wireless-boun...@wispa.org<mailto:wireless-bounces@wispa. > org > > > >> > > > > > on behalf of David Funderburk <df...@globalvision.net<mailto: > > > > > df...@globalvision.net>> > > > > > > Organization: GlobalVision > > > > > > > > > > > > > > > > > > > > > > > > Gino Villarini > > > > > > > > > > > > > > > > > > President > > > > > > Metro Office Park #18 Suite 304 Guaynabo, Puerto Rico 00968 > > > > > > > > > > > > [cid:aeronet-logo_310cfc3e-6691-4f69-bd49-b37b834b9238.png] > > > > > > > > > > > > Reply-To: WISPA General List <wireless@wispa.org<mailto:wir > > > > > el...@wispa.org>> > > > > > > Date: Thursday, January 19, 2017 at 11:03 AM > > > > > > To: WISPA General List <wireless@wispa.org<mailto:wir > el...@wispa.org > > > >> > > > > > > Subject: [WISPA] Facebook ads > > > > > > > > > > > > > > > > > > If you are or know of a WISP/ISP who has successfully used > Facebook > > > ads, > > > > > would you please send me some links to it? We are going to give it > a > > > try > > > > > but wanted to see what others have done in our industry. > > > > > > > > > > > > Thanks > > > > > > > > > > > > David Funderburk > > > > > > GlobalVision > > > > > > 864-569-0703 > > > > > > > > > > _______________________________________________ > > > > > Wireless mailing list > > > > > Wireless@wispa.org > > > > > http://lists.wispa.org/mailman/listinfo/wireless > > > > > > > > > > > _______________________________________________ > > > Wireless mailing list > > > Wireless@wispa.org > > > http://lists.wispa.org/mailman/listinfo/wireless > > > > > > > > > > > -- > > > > > > -- > > Clay Stewart, COO/CTO > > SCS Broadband > > A Division of Acelanet, LLC > > 434.263.6363 O > > 434.942.6510 C > > cstew...@scsbroadband.com > > “We Keep You Up and Running” > > > > Please send sales inquiries to sa...@scsbroadband.com > > Please send service/repair requests to supp...@scsbroadband.com > > _______________________________________________ > Wireless mailing list > Wireless@wispa.org > http://lists.wispa.org/mailman/listinfo/wireless > -- -- Clay Stewart, COO/CTO SCS Broadband A Division of Acelanet, LLC 434.263.6363 O 434.942.6510 C cstew...@scsbroadband.com “We Keep You Up and Running” Please send sales inquiries to sa...@scsbroadband.com Please send service/repair requests to supp...@scsbroadband.com
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