I would also like to add that staying on the page when adding a product
to the cart is quite likely going to use javascript (aka ajax) to add
the product to the cart and inform the user that the item has been
added. This obviously has both usability and accessibility issues.
I think Magento's approach is pretty standard and what the user expects.
The idea that by taking someone to the cart will stop them shopping is
in my opinion very flawed. In fact, i would argue in the opposite - in
that if the customer merrily puts item in the cart - they will then get
a shock when they do get too see the cart.. and give up.
Great work magento is doing... I have been playing with it since day 1.
Adam
Tweakmag.com
Andrew Maben wrote:
On May 21, 2008, at 3:44 AM, walied yossry wrote:
In such a situation, either the user(buyer) added something to the
shopping cart, and still wants to add some other stuff, we will call
this "case A", or the user(buyer) just wanted this single item "case B".
I think in either case a user needs confirmation that the selected
item has indeed been added to the cart. Redirection to the cart page
is probably the easiest (from a development perspective) and most
reassuring (from a user perspective). I'd suggest that if you're going
to stay on the shopping page then the user needs to see a message to
the effect that "Item X has been added to your cart" with a "Checkout"
link, and possibly even a list of all items in the cart - and even so
a number of users are likely to take a side trip to the cart page to
make sure, at least for the first purchase. Levels of trust in
e-commerce remain low (sorry, no citations) so it's still very
important to provide reassurance at every step.
Andrew
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