(trust me, it will make sense below (well, hopefully anyway))

Andrew Duke wrote:
 
> [Bobby] Konders has always been a big fan/proponent
> of roots and culture. 

He has a show dedicated to it on Hot97, the main hiphop/r&b radio
station in New York City, on Sunday afternoon. Also, I seem to remember
that around lunch time on weekdays they have a 'classics' show with lots
of great old electro, but I'm not sure whether that was Hot97 or another
station.

Anyway, about Hot97: I was in NYC from July-September last year and
listened to it quite a bit. One thing that struck me in the last one/two
months or so, is the number of hiphop and r&b tunes that are new in the
charts or on the radio here in the Netherlands (and I presume in most of
Europe) that were in heavy rotation on Hot97 three to six *months*
earlier. 

Some examples, some slighty more recent than others:
Donell Jones - "U know what's up" (v. good r&b tune, btw)
Montell Jordan - "Get it on tonite" (ditto)
ODB - "Baby I got your money" 
702 - "You don't know" (313 relevance courtesy of TP: Mark Kinchen
produced this)
Kelis - "Caught out there" aka 'I hate you so much right now'

This several-month-lag between the US and Europe surprises me.

With house and techno, if a track is not just on promo/white anymore and
is out officially, it's *out*. Worldwide. There may be a delay of a few
weeks, but certainly not months. Why this difference?

I can think of a few (partial) explanations:
- Hiphop and r&b are much more controlled by major labels. They probably
have a marketing strategy in which this lag is purposefully built in.
The rationale for it is unclear to me though.
- House and techno rely much more on grassroots marketing through
word-of-mouth, reviews on mailing lists like these and others. Word
travels fast (especially in an IT-savvy community like this one), so
this creates instant demand for a track. Hence stores everywhere
ordering it.
- Word travels fast, but so do DJs (got any more travel stories Alan? :)
Get a hot track in the right hands and within a few weeks it will have
enough frequent flyer miles to forget which timezone it is in... Again
instant near-global demand.

Any thoughts?

Otto

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