Another thought...

Funkmaster Flex, Red Alert et al receive records months before anyone else,
so naturally there will be a lag before they hit stores in NYC let alone
Holland:)  Also the majors probably only like to concentrate their marketing
and PR on releaseing on one continent at a time - much like movie studios.

Later - Mark*
----- Original Message -----
From: Otto Koppius <[EMAIL PROTECTED]>
To: <313@hyperreal.org>
Sent: Thursday, February 10, 2000 3:45 PM
Subject: Re: (313) The instant globalisation of music?


> (trust me, it will make sense below (well, hopefully anyway))
>
> Andrew Duke wrote:
>
> > [Bobby] Konders has always been a big fan/proponent
> > of roots and culture.
>
> He has a show dedicated to it on Hot97, the main hiphop/r&b radio
> station in New York City, on Sunday afternoon. Also, I seem to remember
> that around lunch time on weekdays they have a 'classics' show with lots
> of great old electro, but I'm not sure whether that was Hot97 or another
> station.
>
> Anyway, about Hot97: I was in NYC from July-September last year and
> listened to it quite a bit. One thing that struck me in the last one/two
> months or so, is the number of hiphop and r&b tunes that are new in the
> charts or on the radio here in the Netherlands (and I presume in most of
> Europe) that were in heavy rotation on Hot97 three to six *months*
> earlier.
>
> Some examples, some slighty more recent than others:
> Donell Jones - "U know what's up" (v. good r&b tune, btw)
> Montell Jordan - "Get it on tonite" (ditto)
> ODB - "Baby I got your money"
> 702 - "You don't know" (313 relevance courtesy of TP: Mark Kinchen
> produced this)
> Kelis - "Caught out there" aka 'I hate you so much right now'
>
> This several-month-lag between the US and Europe surprises me.
>
> With house and techno, if a track is not just on promo/white anymore and
> is out officially, it's *out*. Worldwide. There may be a delay of a few
> weeks, but certainly not months. Why this difference?
>
> I can think of a few (partial) explanations:
> - Hiphop and r&b are much more controlled by major labels. They probably
> have a marketing strategy in which this lag is purposefully built in.
> The rationale for it is unclear to me though.
> - House and techno rely much more on grassroots marketing through
> word-of-mouth, reviews on mailing lists like these and others. Word
> travels fast (especially in an IT-savvy community like this one), so
> this creates instant demand for a track. Hence stores everywhere
> ordering it.
> - Word travels fast, but so do DJs (got any more travel stories Alan? :)
> Get a hot track in the right hands and within a few weeks it will have
> enough frequent flyer miles to forget which timezone it is in... Again
> instant near-global demand.
>
> Any thoughts?
>
> Otto
>

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