Moodymann just played Paisley Park and red bull had a hand in arranging that. That’s good for Moodymann, who plays in Detroit a lot. So that’s good for Detroit.
Mike Banks should have been treated with way more fanfare and better questions. But he gets to take that enormous, global stage. That’s good for Mike Banks and good for Detroit. Denise Dalphond, Ph.D. ethnomusicologist schoolcraftwax.work > On Dec 13, 2018, at 11:52, Benn Glazier <[email protected]> wrote: > > Well there's no denying that the Red Bull logo is a license to print money > these days; it's also one to spend money. The focus is on the brand as > opposed to the product and their brand alignment is with anything that could > be deemed edgy, from skateboarding to space diving. > > I guess there's a couple of ways to look at it... their engagement can aid > with the promotion of artists, event and activities and it has the potential > to kick start artists careers due to the collaboration process and unlocking > doors. They've got their record label as well - no artists I'm familiar with, > to be honest. > > On the flipside, it's nothing more than brand positioning and posturing. > Sponsor activities that are deemed cool per se and people will buy our > drinks. They could walk away from RBMA at any time, or if they thought that > electronic country and western trance was the next big thing then they just > adjust their musical charter to follow what's popular or in turn lead and > drive what will be popular. Worth noting, RB dominate the category they play > in today and it would be hard to see anyone dislodging them from that mantle > any time soon. > > So yeah, they're a commercial outfit, they made the measly sum of about €6.5b > in revenue last year. To put that into perspective for a minute, that's > about one-fifth of what Coca-Cola did last year. Yes, they have their finger > in many sub-culture pies, but we all can view it whichever way we wish. > > Also, they could also not be doing any of this... and if Mike fucks with RB, > Moody fucks with RB, do you think RB actually care? With an oversimplified > view It will just drive more eyeballs to their youtube videos, which at the > end of the day is exactly what they want. > > BG > > > > >> On Thu, 13 Dec 2018 at 10:16 Martin Dust <[email protected]> wrote: >> > What started it all? Red Bull simply wanted to develop a way of fostering >> > the discourse of underground music and dance culture. >> >> First time I’ve heard called that. > -- > > -- > [email protected] > WWW.BENNGLAZIER.COM
