Red Bull don’t actually make anything, the drink itself is licensed and manufactured by the original Thai licenser (Chaleo Yoovidhya). Red Bull only exist to make money, somewhere around 6 Billion last time I looked.
All their labour goes into the brand, that’s why they buy out edgy sports and events, they are after the front covers rather than paying for advertising. This also helps keep up the claim of being an edgy “non-marketed brand” - it cost a lot of money to do that. There target is always young kids, the next generation, pretty easy when they have a 70% share of the market. My experience of them is they collect people, creditability and “things”, they employ creative agencies to do the buying and not cheap agencies either. I’m surprised that Denise has any support in her heart for people who do this on a weekly basis. https://imgur.com/a/VfHYGjU > On 13 Dec 2018, at 16:58, denisedalph...@gmail.com wrote: > > Moodymann just played Paisley Park and red bull had a hand in arranging that. > That’s good for Moodymann, who plays in Detroit a lot. So that’s good for > Detroit. > > Mike Banks should have been treated with way more fanfare and better > questions. But he gets to take that enormous, global stage. That’s good for > Mike Banks and good for Detroit. > > > > Denise Dalphond, Ph.D. > ethnomusicologist > schoolcraftwax.work
