it's more the appalling quality of the clips at piccadilly that struck me then their short length (clone only has 30 second samples as well...)
they are extreeeemely lowfi...like made for streaming with no prebuffering on a bad 56kbps modem...125kb for a 30 second file is just silly...you could have the file be twice the quality/size and only have to prebuffer for a few seconds or something and it would still work fine even on a crappy modem...and the clips are recorded pretty poorly (low levels), so they're buried in noise on top of being lowfi...and who tries to stream stuff on 56k anyways? haha anywaysss