If he was advertising for some new Roland product would it be any less uncomfortable for you?
I know there's the argument that Roland makes products for music and it's a logical extension but it's still shilling for your dollars. Maybe Theo likes and wears Adidas. What's good about it is that there really isn't any compromise on Theo's part. Adidas basically documents a "day in the life of" with a barely noticeable fact that he's wearing their shoes. Then they tag it at the end just so you know who funded the whole document. Of course they are using Theo for the cool points but sheeeeit, Run DMC fxcking wrote a song about Adidas in the first place, so the door has to swing both ways. MEK "Toby Frith" <[EMAIL PROTECTED]> wrote on 02/14/2008 05:08:44 AM: > No doubt at all. > > For some unfathomable reason I still feel a very faint flicker of > being uncomfortable with it though. Everything about it is done to > make you feel that it's not an advert in any way whatsoever - and I > guess this is just the way things are done nowadays. The artist is > happy - his integrity isn't compromised and we get to see a glimpse > of his craft and how he does things, the advertiser gets nothing but > 5 seconds at the end.....and yet! I love Adidas and I love Theo > Parrish...It doesn't make sense. > > > > > > > > > > > > -----Original Message----- > From: Todd Sines [mailto:[EMAIL PROTECTED] > Sent: 14 February 2008 11:03 > To: 313 > Cc: Mann, Ravinder; M Ng; Frank Glazer; Cyclone Wehner; Carlos de Brito > Subject: Re: (313) Theo Parrish in Adidas AdverT > > > I bet the creators of the advert / film / viral branded content thing > knew that this would cause a stir on 313 amongst the "heads"... > > and that it would generate buzz > > and that people would look at it > > and keep Theo.. and adidas, fresh in their minds. > > so, they've succeeded. No harm done, right? > > > > +odd > -- > On Feb 14, 2008, at 5:00 AM, Frank Glazer wrote: > > > seriously. i liken this kind of thing (see also red bull music > > academy) to the financial backing renaissance artists got from wealthy > > patrons. > > > > On Thu, Feb 14, 2008 at 4:56 AM, Mann, Ravinder > > <[EMAIL PROTECTED]> wrote: > >> There is more reference to Detroit music than there is to Adidas > >> in the > >> ad. You could even miss the shots of the trainers and not even > >> realise > >> its an advert till the closing image. It's all good. > >> > >> > >> > >> > >> > >> -----Original Message----- > >> From: M Ng [mailto:[EMAIL PROTECTED] > >> Sent: 14 February 2008 06:33 > >> To: Cyclone Wehner > >> Cc: Carlos de Brito; 313@hyperreal.org > >> Subject: Re: (313) Theo Parrish in Adidas AdverT > >> > >> > >> I agree with Kent. Selling out is about compromising values. > >> > >> I will also add - An artist has to eat - and it's great that they > >> have > >> other means of income other than just make records. Better something > >> cool like an adidas ad, than say flipping burgers or being stuck > >> in an > >> office. Face it, not much $ is being made on making records. > >> > >> I have NFI really about a grammy. if you get nominated, it'd be > >> sweet > >> to get a chance to win one. I'm sure there is a lot of > >> politicking and > >> bias etc going on, but if I were an artist and people appreciated my > >> recordings and nominated me, I wouldn't be complaining. And I dont' > >> think you'd be either. > >> > >> > >> On Feb 13, 2008 9:15 PM, Cyclone Wehner > >> <[EMAIL PROTECTED]> > >> wrote: > >>> This is a good thing. I still don't know about Benny and that Grammy > >>> though??? C'mon! > >>> > >>> Cyclone Wehner > >>> Urban/Dance Music Journalist > >>> [EMAIL PROTECTED] > >>> > >>> > >>> > >>> On 14/02/2008, at 1:12 AM, Carlos de Brito wrote: > >>> > >>>> it is the 4th time this video pops up here ;) > >>>> > >>>> btw: i'm still wondering why, but adidas is not the only major > >>>> company that discovered theo parrish for their marketing > >>>> activities. in april he will be in germany (with omar-s and robert > >>>> owens) for a "Coke DJ Culture Tour": http://brandbooking.org/? > >>>> section=tour+%26+dates > >>>> > >>>> c* > >>>> > >>>> > >>>> -------- Original-Nachricht -------- > >>>> > >>>>> Datum: Wed, 13 Feb 2008 12:20:08 -0000 > >>>>> Von: "Odeluga, Ken" <[EMAIL PROTECTED]> > >>>>> An: "Toby Frith" <[EMAIL PROTECTED]>, 313@hyperreal.org > >>>>> Betreff: RE: (313) Theo Parrish in Adidas AdverT > >>>>> > >>>> > >>>> > >>>>> We 313ers should all watch it I think. > >>>>> > >>>>> I did post it to the list over a week ago though. > >>>>> > >>>>> Keep up! ;-) > >>>>> > >>>>> -----Original Message----- > >>>>> From: Toby Frith [mailto:[EMAIL PROTECTED] > >>>>> Sent: 13 February 2008 12:13 > >>>>> To: 313@hyperreal.org > >>>>> Subject: (313) Theo Parrish in Adidas AdverT > >>>>> > >>>>> > >>>>> http://www.youtube.com/watch?v=6dydtXJ94CE > >>>>> > >>>>> > >>>>> > >>>>> For all the latest news and comment visit www.telegraph.co.uk. > >> This > >>>>> message, its contents and any attachments to it are private, > >>>>> confidential and may be the subject of legal privilege. Any > >>>>> unauthorised disclosure, use or dissemination of the whole or part > >> of > >>>>> this message (without our prior written consent) is prohibited. > >>>>> If you > >>>>> are not the intended recipient, please notify us immediately. > >>>>> Incoming > >>>>> and outgoing telephone calls to our offices may be monitored or > >>>>> recorded > >>>>> for training and quality control purposes and for confirming > >>>>> orders and > >>>>> information. Telegraph Media Group Limited is a limited liability > >>>>> company registered in England and Wales (company number 451593). > >> Our > >>>>> registered office address is: 111 Buckingham Palace Road, London, > >>>>> SW1W > >>>>> 0DT. > >>>> > >>> > >>> > >> > >> > >> To view the terms under which this email is distributed, please > >> go to http://disclaimer.leedsmet.ac.uk/email.htm > >> > > > > > > > > -- > > peace, > > > > frank > > > > dj mix archive: http://www.deejaycountzero.com > > > > >
