Oh, btw - I've been on film shoots I know *exactly* how many people it takes to do this kind of work - craft services included you want me to write up an financial estimate for it?
;-) MEK Martin Dust <[EMAIL PROTECTED]> wrote on 02/14/2008 12:17:51 PM: > > Adidas basically documents a "day in the life of" with a barely > > noticeable fact that he's wearing their shoes. > > That's the whole point of the advert tho MEK, they've done the BUY > NOW, so they've switched to mnml :) If you've ever seen what it takes > to "document" a day in the life of film (8+ people) you'd question the > validity... > > "these people are cool, don't shove it in their face or they'll kick > off, slip it in the back-door" - hardly ground breaking, discrete or > new - Seth Godin 101. It's purpose is very clear and I've seen lots of > briefs that contain this message in the very top-line. > > I should point out that for me this discussion isn't really about > Theo, more how "they" get things to work like clockwork and generate > an emotional response to their nebulous lifestyle choices as I mention > in my first point. > > m > >
