I surely agree.  The new logo is trivializing.
WC

--- On Tue, 3/17/09, Chris Miller <[email protected]> wrote:

> From: Chris Miller <[email protected]>
> Subject: Re: Cultural Institutions
> To: [email protected]
> Date: Tuesday, March 17, 2009, 11:10 AM
> Here's one little institutional decision that might be
> of interest:  the
> choice of logo for the Cincinnati Art Museum - comparing 50
> years ago with
> today.
> 
> Note how that 1950's design (on top -- by Noel Martin) 
> has the dynamics you
> might find in a an abstract, geo-form painting of that era.
> Then, consider,
> below it, the design which the museum is using today.
> 
> There's  lower case instead of upper case --
> there's a little florette as
> might  be found on a Walmart shower curtain -- and it might
> just as
> well serve as a logo for some other family-friendly
> destination -- like  the
> Cincinnati Zoo.
> 
> 
> http://www.chicagocompactdiscs.com/pictures/museum%20logos.jpg
> 
> (BTW - Noel Martin just died, and his NY Times obit 
> recognizes him as
> something of an innovator in Art Museum catalog design)
> 
> 
> 
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