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Is it 1999?

From: AF <af-boun...@af.afmug.com> on behalf of Ken Hohhof <af...@kwisp.com>
Reply-To: AnimalFarm Microwave Users Group <af@af.afmug.com>
Date: Thursday, January 24, 2019 at 6:29 PM
To: 'AnimalFarm Microwave Users Group' <af@af.afmug.com>
Subject: [AFMUG] yellow pages ads work for anybody?

Anybody here still using ads in the print Yellow Pages?  If yes, do you have 
any metrics to say if they are working?

Our ad in 2 yellow books is up for renewal, I think it’s only about $100 per 
month total, so it would be worth it if we got maybe 1-2 new customers per 
year.  But as far as I can tell, we haven’t gotten a lead that way in years.  
About half the area covered by the 2 books is outside our WISP coverage, and I 
used to get the people all angry why do you advertise in my yellow book if you 
don’t have service here?  That hasn’t happened in a long time, which is one 
indicator for me that nobody uses the YP books anymore.  We do get leads from 
the free “shopper” paper they throw on driveways (or maybe they mail them, I’m 
not sure).

Also, Dex Media annoys me with their billing and renewal practices, so why send 
them money if it isn’t working.

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