Very good input from all of you! From: Af [mailto:af-boun...@afmug.com] On Behalf Of Ken Hohhof via Af Sent: Saturday, October 04, 2014 4:32 PM To: af@afmug.com Subject: Re: [AFMUG] How frequently have you had a price increase?
Everyone seems to expect our prices will go down, it’s the Internet after all, everything is supposed to get cheaper until it’s free, right? We haven’t raised prices in 10 years, and we are feeling some pressure to lower prices about 10%, I guess that’s from competition though and it sounds like you don’t have too much of that problem. JAB has people here expecting $40/$50/$60 for 5M/10M/15M speed. They do have an equipment fee and a support plan in the fine print though. One school of thought is you gotta have added fees, otherwise you just look more expensive in a comparison. (And people do compare prices, even if the other guys can’t get them service.) Another school of thought is, if you do a price increase, make it big enough you don’t have another one in a year. Although that never seems to stop the cable companies. Another school of thought is to make it look like you are giving them something for the price increase, that’s the game the cablecos play, more content. Not sure what you could give away though, if you are already at 5M and unlimited usage. I guess as long as you are saying “up to”, you could raise the number. From: Paul McCall via Af<mailto:af@afmug.com> Sent: Saturday, October 04, 2014 3:00 PM To: af@afmug.com<mailto:af@afmug.com> Subject: [AFMUG] How frequently have you had a price increase? We are thinking of raising our prices on our residential basic plan. Some of our customers have been on the same priced plan for 7 years (or more). Around $ 45 / month for “up to 5Mbit/1Mbit”. Probably 25% of those customers, we are the only “good” source for Internet. The rest have varying levels of DSL or cable options. Thinking of bumping those customers to $ 49. Maybe a little more, haven’t decided. How do you handle price changes and/or on your customers on “rolling contracts” ? Paul Paul McCall, Pres. PDMNet / Florida Broadband 658 Old Dixie Highway Vero Beach, FL 32962 772-564-6800 office 772-473-0352 cell www.pdmnet.com<http://www.pdmnet.com/> pa...@pdmnet.net<mailto:pa...@pdmnet.net>
