This is what we have done..
On 10/4/2014 4:02 PM, Jon Langeler via Af wrote:
Yeah I wouldn't raise prices on a 900SM customer. Get ready to
overhaul the network with faster options before charging more. But
definitely charge more as opposed to going cheaper. Markets may vary...
Jon
On Oct 4, 2014, at 4:54 PM, Paul McCall via Af <af@afmug.com
<mailto:af@afmug.com>> wrote:
Very good input from all of you!
*From:*Af [mailto:af-boun...@afmug.com] *On Behalf Of *Ken Hohhof via Af
*Sent:* Saturday, October 04, 2014 4:32 PM
*To:* af@afmug.com <mailto:af@afmug.com>
*Subject:* Re: [AFMUG] How frequently have you had a price increase?
Everyone seems to expect our prices will go down, it’s the Internet
after all, everything is supposed to get cheaper until it’s free,
right? We haven’t raised prices in 10 years, and we are feeling some
pressure to lower prices about 10%, I guess that’s from competition
though and it sounds like you don’t have too much of that problem.
JAB has people here expecting $40/$50/$60 for 5M/10M/15M speed. They
do have an equipment fee and a support plan in the fine print though.
One school of thought is you gotta have added fees, otherwise you
just look more expensive in a comparison. (And people do compare
prices, even if the other guys can’t get them service.) Another
school of thought is, if you do a price increase, make it big enough
you don’t have another one in a year. Although that never seems to
stop the cable companies. Another school of thought is to make it
look like you are giving them something for the price increase,
that’s the game the cablecos play, more content. Not sure what you
could give away though, if you are already at 5M and unlimited
usage. I guess as long as you are saying “up to”, you could raise
the number.
*From:*Paul McCall via Af <mailto:af@afmug.com>
*Sent:*Saturday, October 04, 2014 3:00 PM
*To:*af@afmug.com <mailto:af@afmug.com>
*Subject:*[AFMUG] How frequently have you had a price increase?
We are thinking of raising our prices on our residential basic plan.
Some of our customers have been on the same priced plan for 7 years
(or more). Around $ 45 / month for “up to 5Mbit/1Mbit”. Probably 25%
of those customers, we are the only “good” source for Internet. The
rest have varying levels of DSL or cable options.
Thinking of bumping those customers to $ 49. Maybe a little more,
haven’t decided.
How do you handle price changes and/or on your customers on “rolling
contracts” ?
Paul
Paul McCall, Pres.
PDMNet / Florida Broadband
658 Old Dixie Highway
Vero Beach, FL 32962
772-564-6800 office
772-473-0352 cell
www.pdmnet.com <http://www.pdmnet.com/>
pa...@pdmnet.net <mailto:pa...@pdmnet.net>
--
