Yeah I wouldn't raise prices on a 900SM customer. Get ready to overhaul the network with faster options before charging more. But definitely charge more as opposed to going cheaper. Markets may vary...
Jon > On Oct 4, 2014, at 4:54 PM, Paul McCall via Af <af@afmug.com> wrote: > > Very good input from all of you! > > From: Af [mailto:af-boun...@afmug.com] On Behalf Of Ken Hohhof via Af > Sent: Saturday, October 04, 2014 4:32 PM > To: af@afmug.com > Subject: Re: [AFMUG] How frequently have you had a price increase? > > Everyone seems to expect our prices will go down, it’s the Internet after > all, everything is supposed to get cheaper until it’s free, right? We > haven’t raised prices in 10 years, and we are feeling some pressure to lower > prices about 10%, I guess that’s from competition though and it sounds like > you don’t have too much of that problem. > > JAB has people here expecting $40/$50/$60 for 5M/10M/15M speed. They do have > an equipment fee and a support plan in the fine print though. > > One school of thought is you gotta have added fees, otherwise you just look > more expensive in a comparison. (And people do compare prices, even if the > other guys can’t get them service.) Another school of thought is, if you do > a price increase, make it big enough you don’t have another one in a year. > Although that never seems to stop the cable companies. Another school of > thought is to make it look like you are giving them something for the price > increase, that’s the game the cablecos play, more content. Not sure what you > could give away though, if you are already at 5M and unlimited usage. I > guess as long as you are saying “up to”, you could raise the number. > > From: Paul McCall via Af > Sent: Saturday, October 04, 2014 3:00 PM > To: af@afmug.com > Subject: [AFMUG] How frequently have you had a price increase? > > We are thinking of raising our prices on our residential basic plan. Some > of our customers have been on the same priced plan for 7 years (or more). > Around $ 45 / month for “up to 5Mbit/1Mbit”. Probably 25% of those > customers, we are the only “good” source for Internet. The rest have varying > levels of DSL or cable options. > > Thinking of bumping those customers to $ 49. Maybe a little more, haven’t > decided. > > How do you handle price changes and/or on your customers on “rolling > contracts” ? > > Paul > > Paul McCall, Pres. > PDMNet / Florida Broadband > 658 Old Dixie Highway > Vero Beach, FL 32962 > 772-564-6800 office > 772-473-0352 cell > www.pdmnet.com > pa...@pdmnet.net >
