NEVER sell routers. Lease them for somewhere in the $5 – $10 range, I would expect the Calix device to be toward the high end of that range. Lease includes management, troubleshooting, and free replacement.
Difference is when you sell a router, they still expect all those things, but with no recurring revenue. Whenever I have sold or given away routers, I have regretted it. Never again. We do include a Mikrotik router as a demarc with business service, but essentially it is leased, just included in the cost of the service. From: Christopher Gray Sent: Wednesday, June 01, 2016 11:56 AM To: [email protected] Subject: [AFMUG] Pricing for Managed Customer Routers? All this looking cnPilot and GigaCenter has me thinking about pricing models for managed customer routers... What pricing models are others using for the R200/R201/844E managed home routers? Do you sell the customer the router, lease it, just give it, charge for management, sell it without management, etc? [During a promotional time, I have been using the R200 and sell it to new customers for $50 (at a loss to help adoption). Then, I don't charge for remote management. I've been pretty pleased, but I'm debating whether to sell the router (since it requires convincing the customer) or just including it. Also, I want to start charging for management, but I'm not sure what a reasonable rate is. I recognize it will vary by area, but I'm looking for some ballpark numbers.] Thank you, Chris
