I’m searching for references looking at user perception of third-party 
behavioral tracking vs logging, any pointer would be appreciated. 

> On Jan 16, 2015, at 8:16 PM, Dario Taraborelli <dtarabore...@wikimedia.org> 
> wrote:
> 
> I didn’t reference the McDonald study in my reply, but I too am not 
> particularly persuaded by the conclusions. 
> 
> “Many think it means they will not be tracked at all, including collection” 
> 
> suggests to me a fundamental lack of literacy among the users surveyed about 
> what data that browsers pass with HTTP requests.
> 
>> On Jan 16, 2015, at 7:54 PM, Dario Taraborelli <da...@wikimedia.org 
>> <mailto:da...@wikimedia.org>> wrote:
>> 
>> Ori,
>> 
>>> we are making use of the header that we think is consistent with the 
>>> expectation of users
>> 
>> based on what evidence?
>> 
>> I’ve seen a single reference cited in this thread pointing to a study that 
>> candidly declares in its abstract:
>> 
>> “Because Do Not Track is so new, as far as we know this is the first 
>> scholarship on this topic. This paper has been neither presented nor 
>> published. “ [1]
>> 
>> The ample and representative sample considered by the EFF is well captured 
>> at the beginning of this statement:
>> 
>> “Intuitively, users who we’ve talked to want Do Not Track to provide 
>> meaningful limits on collection and retention of data.” 
>> 
>> Nobody is questioning the need to be transparent to our users about what 
>> data we’re collecting, how long this data is retained and what it’s being 
>> used for. But I see a thread full of handwaving statements about “what users 
>> really want”, in contrast to a pretty straightforward truth that nobody who 
>> participated in this thread would challenge: 
>> 
>>> which departs from the standard in a significant way.
>> 
>> 
>> I don’t see myself blessing a proposal that represents “a significant 
>> departure from the standard” and I’d love to see more substantial evidence 
>> on user expectations to justify this. 
>> 
>> Dario
>> 
>> [1] http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1993133 
>> <http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1993133>

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