Hi Cow Bay,

Don't confuse the fourth criterion (indispenability) with needing to
use your mobile device 24 hours a day.  People use a toilet roughly 3x
per day, but I guarantee everyone considers them indispensable.

I'm curious that you've mentioned the value of desktops & screen sizes
in your last two posts.  Remember...size isn't everything because in
today's world "mobility is critical".

I know you're stuck on Pocket Journey being for travelers for some
reason.  Perhaps a key element of our initial marketing effort will
focus on explaining that access to location-based audio & video
information isn't for travelers only.  However as people actually
start using Pocket Journey (and the breadth of available content
expands), they'll rapidly discover that mobile access to audio/video
isn't just for tourists.

Here's an example to cement that view.  It's from the text world
simply because the mobile audio/video world doesn't yet exist.

Our modern day world of ubiquitous access to information on the go is
increasingly critical to the younger generation.  Even simple text
information proves its utility every day.  For example, a recent
encounter with mobile access to information was at Coachella (a 3 day
concert outside L.A. with over 80 alternative/rock/punk/techno bands)
after Roger Water's rendition of Dark Side of the Moon.  A couple 20
year olds were arguing over how Pink Floyd had come to split up and
when The Wall was initially released.  They pulled out Wikipedia to
quickly solve their dispute in under 30 seconds.

Again...this is simple text information.  As video on the go becomes
ubiquitous as well, we'll see a rapid expansion of its utility beyond
mass entertainment.

Lastly...Pocket Journey isn't focused on showing you information that
you want before you travel (as you say, that problem is already
solved).  Instead, PJ is about giving you the information you want
only after you've left your house and are interested in a knowing more
about a specific location.  E.g. you don't read up on all the works of
art in the SF Museum of Modern Art before you go, you want that
information only once you've arrived.

Cheers,
Anthony


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