One thing I wish AdMob would do for Android ads is offer House Ads, which they do for iPhone and mobile web ads.
A House Ad is basically an unpaid ad that you can provide that will show up in the app during the xx% of the time when AdMob doesn't provide an ad. Some use it to advertise other apps they've written, but I generally use it for an ad saying "upgrade to the paid version and remove ads" in my free, ad-supported version. As for Fill Rates, I have almost identical versions of one of my apps for both Android and the iPhone, and I've noticed that Fill Rates fluctuate wildly on Android while remaining pretty consistent (and higher) for my iPhone apps. App.................................Date.........Fill Rate Prayers to Share (Android)..........1/17.........77.63% Prayers to Share (Android)..........1/18.........85.20% Prayers to Share (Android)..........1/19.........92.32% Christian Prayer Journal(iPhone)....1/17.........98.65% Christian Prayer Journal(iPhone)....1/18.........98.52% Christian Prayer Journal(iPhone)....1/19.........99.47%
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