Jez wrote:
Limping_Pylon;173028 Wrote:
I guess I also assumed that SD would have seen the copy
and had a opportunity to put HUGE ads in the magazine at the publication
date...
I can't imagine any magazine doing that. It would be unethical
More importantly, it would be suicidal business judgment.
Whilst the magazine business is exactly that, most titles (in
my experience) have editorial guidelines they value as it's what wins
them readers and therefore advertising revenues.
In general, all of the ones I've seen do have such guidelines.
Selling good review copy is just bad business.
However, for companies that do buy advertizing (since SD does not) there
are often more subtle interactions. Companies that get good reviews
often tend to buy more ads in a particular magazine. And many magazines
don't write reviews that really say a product sucks. Most damn by faint
praise.
It is interesting that two of the biggest buff books (in paid
circulation) write multi-product reviews, which are far more revealing
than a single product review. Any time you do a comparison of "five
mid-sized sports sedans" you are going to have someone coming in fifth
place.
You can generally tell the maturity of a market by the reviews.
Magazines such as Sound-on-Sound or Electronic Musician rarely if ever
say anything bad about a product, and never run comparisons between
competing products.
If a magazine review says anything like "not as good as the competitors"
then that is really saying something terrible. Saying "you should
consider X" is fairly weak if not damning.
Something like "sounds great and measures wonderfully" is actually
pretty serious praise.
--
Pat
http://www.pfarrell.com/music/slimserver/slimsoftware.html
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