honestguv wrote:
> It seems baffling to me given the Denon brand image. I am not in
> marketing but I would expect a product like this to devalue the Denon
> brand far more than it will ever earn despite a presumably enormous
> profit margin. And once the brand image has gone it will take years to
> rebuild. Am I missing something?

Lots of companies have done this over time. The business school term is
cash cow. They were making 20% markup on stuff, on this they make 3000%
markup. Quarterly numbers look great, managers get bonuses, and leave.


-- 
Pat Farrell
http://www.pfarrell.com/

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