drmatt wrote: > Apple are a bit special aren't they. Or they were. Perhaps they need to > find a new industry to innovate in? It seems their approach to the ones > they are currently in is becoming quite stale.
When my #2 daughter finished her psychology degree, she announced her intention to pursue a career in marketing. I took her out to lunch for a "brain-storming" session, having attempted to convey the notion that marketing was an industry dedicated to identifying ways to make people want to buy things that they don't actually need... I wasn't sufficiently persuasive to put her off (although she has now seen the error of her ways & switched to teaching), but it was a good lunch & we had a number of original ideas & I was subsequently presented with a transparent cylinder of plastic lemons & a bright yellow t-shirt bearing the outline of a lemon & the caption "I just bought an iLemon" & below (in rather smaller typeface) "We're Crackers but you'll still buy it!". The "iLemon" concept was to sell people an actual lemon, which is of course self-powered (small internal potential), & will accept any kind of connector shoved into its rind, although it doesn't actually DO anything. And after a week or so it goes mouldy & you'd then need to buy another one! We figured that with the right marketing campaign & the appropriate dealer support (at a 30% margin), an asking price of £50 seemed attainable with the potential of a global market, using locally-sourced lemons... "Every system needs an iLemon" :D Dave :cool: P.S. I quite often wear the t-shirt! ------------------------------------------------------------------------ Golden Earring's Profile: http://forums.slimdevices.com/member.php?userid=66646 View this thread: http://forums.slimdevices.com/showthread.php?t=107118
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