http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6572173.ece

L’Oréal, the French cosmetics giant, whose advertising campaigns proclaim
“because you’re worth it”, was found guilty of racial discrimination for
considering black, Arab and Asian women unworthy of selling its shampoo.

France’s highest court was told that the group had sought an all-white team
of sales staff to promote Fructis Style, a haircare product made by Garnier,
L’Oréal’s beauty division.

The word went out that Garnier’s hostesses should be BBR — “bleu, blanc,
rouge” — the colours of the French flag. The expression is widely recognised
in the French recruitment world as a code for white French people born to
white French parents, a court was told, in effect excluding the four million
or so members of ethnic minorities in France.

La Cour de Cassation, the equivalent of the US Supreme Court, said that the
policy was illegal under French employment law, upholding a ruling given by
the Paris Appeal Court in 2007.

That image already suffered a battering when L’Oréal executives were forced
to deny claims that they had lightened the singer Beyoncé Knowles’s skin for
a campaign last year. The ruling also hinted at widespread prejudice among
French shoppers since L’Oréal believed that they were more likely to buy
shampoo from white sales staff, the court was told."

It still amazes me that so many people have, or pretend to have, their heads
in the sand over the realities of raci

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