I've always thought, "Remove ALL obstacles". Registering is an obstacle in my mind. You are setting up a hurdle in front of the customer. Why do that? Why not remove all hurdles?
If I want to browse, toy with the idea of buying a product from a site that makes me register, when I click checkout, it says whoops, create an account to checkout. I'm sorry, I'm abandoning. That's just me though. Apparently from some of these studies, it's NOT just me. It's lots of others as well. My final thought - No registering because registering is an obstacle, and those are precisely what I'm trying to avoid giving my clients'customers. Will ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Logware (www.logware.us): a new and convenient web-based time tracking application. Start tracking and documenting hours spent on a project or with a client with Logware today. Try it for free with a 15 day trial account. http://www.houseoffusion.com/banners/view.cfm?bannerid=67 Message: http://www.houseoffusion.com/lists.cfm/link=i:4:198763 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
