I think at the end of the day it comes down to perception...

My Perception is:
1) Adobe does not market CF hard enough in the ANZ region. (A few
examples in this thread where CF could have been sold/pitched but
wasn't)
2) In Australia, management seem to think web based languages revolve
around PHP and .NET ONLY
3) 99% of new IT dev focused grads probably never heard of Coldfusion
by the time they graduate, and i still constantly meet .NET and PHP
developers from newbies to veterans who have not heard coldfusion, if
i am lucky they will have heard of Coldfusion but 99% of those will
not know what IS Coldfusion.
4) If there are no new projects in CF, eventually the CF job market
will just become smaller and smaller.

Personally one thing i have found about Refresh the two times (i think
it was 07 and 08) i have been is that they spent majority of the time
talking about either Creative Suite or Flash/Flex... There is usually
no session dedicated trumpeting the latest and greatest in CF...
Besides I believe Refresh does not bring in enough fresh eyes onto CF,
which for me is the main point, especially fresh eyes from the people
who sign the cheques.

One thing I believe microsoft does really well is make good use of the
cream of its .NET partners, where they come in and do a show and tell
about the new MS tech that they have been using to create a new
product/app etc...

I believe Adobe should start out with getting some CF talent into the
Consultancy arm in ANZ so that more Flex based projects can(should)
have a CF backend, and also at the start (assuming not enough CF work
via the Consultancy) primarily evangelising to NON-CF folks (Schools,
Startup UGs),
They should also attempt to run something similar to ReMix, and keep
it cheap so as many people as possible can come (though I believe
ReMix tickets are not free so that people who register actually turn
up, well that and maybe so they can justify to HQ the free stuff they
give out during ReMix).

Well I believe the point some of us are trying to make is that CF
conferences and events maybe well backed by Adobe, in terms of
personnel they send, and sponsorship, but any product, especially with
a significantly smaller market share, if Adobe (and Railo) does not go
the extra mile in pushing CF, it will not grow in the region...

@Railo & the Adobe folks

I hope you guys are speaking to RMIT already, i believe they have a
decent investment (apps built) in CF, and would be sort of the ideal
candidate to support CF as a language to students, maybe not so much
as a module/subject but support in terms of if they pick are choosing
to attempt their projects, they would know (hopefully from the
teaching staff and the IT dept) that CF is an option, and have a list
of reliable resources, in terms of information, and who they could
possibly get in contact with.

PS: I am going to ReMix mainly for UX and to listen in on their plans
for JQuery and Azure. Not switching to .Net anytime soon... And also
spread Coldfusion to those who are (un)fortunate enough to ask me what
I do and subsequently what is Coldfusion...

my 2 cents,
Chong

On May 29, 12:27 pm, Sean Corfield <seancorfi...@gmail.com> wrote:
> On Thu, May 27, 2010 at 7:56 PM, Andrew Myers <am2...@gmail.com> wrote:
> > I agree with what you say about us being the ones "in the trenches".  Like I
> > said in an earlier post, I sometimes have to try and justify even within my
> > organisation the use of CF, and it's not always easy - I would really
> > benefit from some kind of "support resources" to help me with this.  Perhaps
> > they are out there and I just haven't found them.
>
> Have you seen the ColdFusion Evangelism Kit that Adobe put out? That's
> a pretty good pitch to managers. Adobe have also published some more
> detailed comparisons between technologies showing the benefits of CFML
> - which is also summarized in the evangelism kit so it depends how
> much detail you want.
>
> > A lot of the anti CF people also don't like it because it's a proprietary
> > technology.  This is where I really think things like Railo can really help
> > the uptake of CF.
>
> We are certainly seeing some people moving to Railo rather than
> abandoning CFML altogether because they have some sort of mandate for
> open source. It's obviously better to keep them in the CFML community
> than lose them to some other technology. We also see people coming in
> via jboss.org who are open source folks who wouldn't have considered
> CFML before. And, yes, realistically, there are going to be people who
> choose Railo purely on price because they don't want to spend money.
> We see folks who are running older versions of ColdFusion who didn't
> pay maintenance and now won't pay for upgrades - Railo provides them
> an option to modernize their code.
>
> Naturally we prefer folks who choose Railo for reasons other than
> price since our business model is about support and consulting - and
> folks who won't pay Adobe aren't likely to pay us either :)
> --
> Sean A Corfield -- (904) 302-SEAN
> Railo Technologies, Inc. --http://getrailo.com/
> An Architect's View --http://corfield.org/
>
> "If you're not annoying somebody, you're not really alive."
> -- Margaret Atwood

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