Has anybody tried one of these trunk monkeys yet? http://www.trunkmonkeyad.com/1wmv.htm (Windows Media Player)
http://www.trunkmonkeyad.com/1qt.htm (Quicktime) I find that w/ the Quicktime version, the video often doesn't kick on until the ad is half over. Usually if I reload the page I get to see more of the first half. These things are going to be big in NYC.