COSSFEST has recognized a strong need for marketing types. I have also
spoke with some marketers looking to "find their way" when starting
their career and have advised them the same - pick an open source
project/group and help them do the marketing they need. This would
offer experience, new skills, new contacts and possibly a direct path to
paid work.
We (long time CLUG members) have known for some time that marketing is
not our strong point.. :) But, one thing I have learned while
researching how to market COSSFEST is you need a clear
goal/focus/target/etc for marketing to be effective. Hence my question
in the other thread....
Shawn
TekBudda wrote:
I count myself as guilty of the above as well...and I should be ashamed.
I've thought for a long time that the FLOSS community could use a good
PR firm (possibly in-house). Hype and damage-control are something
that Apple and MS have, and while we could take the purist, academic
stance, the truth is FLOSS needs people who know how to accentuate the
positive and attenuate the negative.
How many projects have done insanely cool or groundbreaking work, only
to get no mainstream press (or end up being called 'derivative' by
other OS vendors)? Compiz (as narrow in purpose as it is) looks
freaking awesome, but you don't see video of it on the CBC. That could
be changed, if there were people dedicated to the task...
This is strange because I was just talking about this with a friend the
other day. He is a graduate of a marketing program & the job he is t
kind of sucks, but it pays the bills. I have tried to encourage him to
get out of there before they implode, but I can sympathize with him when
he says he needs something else to go to & he wishes it could be career
related.
In the past I have talked to him about Linux & open source products &
the other day an idea came to mind. I suggested as a way to gain more
experience & stuff for his portfolio, maybe he could do something with
CLUG.
I didn't want to mention it publicly on this list without talking to the
exec first, but as the topic sort of came up, I figured it was a good
idea. This would of course preclude some things first, but I could see
some real potential in this not for CLUG but for him as well.
What do folks think?
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