On Thu, Aug 21, 2008 at 1:23 PM, David K <[EMAIL PROTECTED]> wrote: > I think the > events take a LOT of time to pay off, but do pay off in the long term. > Increasingly, our new members have been to "a few" events here before > they sign up.
Don't the marketing and advertising pros say that someone needs multiple exposures to a brand/concept/opportunity before they will feel ready to take action on it? This seems to fit that pattern. In cost/benefit calculations, assess not just the # of people any outreach investment reaches depth of connection and the frequency. How much further down the path to the ultimate goal (i.e. membership) does it advance someone? > we need sponsors or someone to > cover direct costs). What kind of costs do you include in this: staff time? Space rent? Utilities? Extra cleanup? Raines, your neighborhood Coworking Coach <http://www.coworkingcoach.com/> who enjoyed a lovely open house at BizDevSpace last night --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to coworking@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~----------~----~----~----~------~----~------~--~---
