>
> Tim:

I did a blog post on this 
<http://www.smallbizlabs.com/2014/11/the-rise-of-wework-coworking.html> today. 
Our view is overall this is very good news for the entire coworking 
industry. WeWork is showing coworking is rapidly becoming a mainstream 
workplace alternative for startups, independent workers and firms of all 
sizes. The more broadly this is recognized and reported on in the press, 
the better it is for the overall industry.  

We also think there's plenty of room for other players. Even with their 
aggressive growth plans, WeWork is "only" aiming for 46,000 members in 
2015. This is a tiny share of the potential coworking market.  There are 
many millions of potential coworking space members and most are looking for 
spaces offering something different than WeWork is.  

But - and this is a big but - just as big box retail fundamentally changed 
that sector, we think "Big Coworking" (spaces with many hundreds of 
members) will also have a major impact on coworking and broader 
office-as-a-service industry.  Smaller spaces and firms will have to learn 
to adjust to Big Coworking competition.  

What do you think?

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