I wrote this in 2011, but my thoughts haven’t changed much:
http://dangerouslyawesome.com/2011/11/sex-coworking-and-rock-n-roll/ WeWork is tiny compared to Regus (who employs nearly 1/4 of the headcount that WeWork is aiming for as membership in 2015). And yet we laugh at considering Regus a coworking competitor. Further, viewing communities as “competitive" only makes sense in a vacuum. In reality, people choose what suits them. Using the analogy in that post, music artists don’t “compete” directly with each other. And to use the restaurant analogy from previous posts, a chinese food restaurant doesn’t “compete" directly with a steakhouse, even though they technically serve some of the same ingredients. Point being: catch yourselves when huge numbers and eye-popping statistics become a distraction from what YOU need to do best, which is support and lead YOUR communities. -Alex ------------------ The #1 mistake in community building is doing it by yourself. Join the list: http://coworkingweekly.com Listen to the podcast: http://listen.coworkingweekly.com On Tuesday, Nov 18, 2014 at 2:11 PM, Steve King <sk...@emergentresearch.com>, wrote: Tim: I did a blog post on this today. Our view is overall this is very good news for the entire coworking industry. WeWork is showing coworking is rapidly becoming a mainstream workplace alternative for startups, independent workers and firms of all sizes. The more broadly this is recognized and reported on in the press, the better it is for the overall industry. We also think there's plenty of room for other players. Even with their aggressive growth plans, WeWork is "only" aiming for 46,000 members in 2015. This is a tiny share of the potential coworking market. There are many millions of potential coworking space members and most are looking for spaces offering something different than WeWork is. But - and this is a big but - just as big box retail fundamentally changed that sector, we think "Big Coworking" (spaces with many hundreds of members) will also have a major impact on coworking and broader office-as-a-service industry. Smaller spaces and firms will have to learn to adjust to Big Coworking competition. What do you think? -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout. -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
