Figure out your main "why", then market that. If it is "money and status", or 
"community of like-minded people" or "community of people doing a variety of 
work", those seem to be the big areas of "coworking". And then make your place 
embody that fully. The others can happen in the same place over time, but they 
are 3 different ways to start from what I've seen.

-Alex Linsker, Collective Agency, Portland Oregon

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